Pierre-F. KAMANOU is the Chief Executive Officer of GTS-Infotel Nigeria Limited. In this interview, he highlights the significance of the company’s recently launched Mobinawa digital mobile application for businesses.
What makes the Mobinawa mobile app different from other mobile apps?
The mobile App ‘Mobinawa’ is a platform that aims to revolutionize customer relations in the digital age. It can be seen that up to now, it is not easy for a mobile subscriber to access the call attendance service or the customer service of a company or administration. This is mainly due to the difficulty of finding “the right number that got through” among the multiple contact numbers published by the corporate on the one hand, and the non-response of the requested service on the other hand. In short, companies in the SME and TPE sectors in particular have suffered since the beginning of the fixed network life from the poor quality of telephone service and the lack of performance indicators of their customer service. Thanks to the Mobinawa App, any digital mobile consumer can easily search for a company in the digital yellow pages and contact them directly and free of charge via the available digital channels of their choice (Voice / Video, SMS, WebApp) by clicking on the Mobinawa page of the company, without having to enter his contact number. Better yet, the user will also be able to check the identification number of the company shown on his Mobinawa page and save it in his phonebook: this is the GTS number associated with all conversational and transactional communication services of the company. In this way, Mobinawa enhances the customer experience for the usage of the various mobile value-added services offered by companies in the GTS network.
How do think the Mobile App can simplify digital access to connect businesses to customers?
One of such is the recent launch of pilot phase of GTS-Infotel new digital business communications network, namely GTS network, integrating the mobile app ‘Mobinawa 1.0’ dedicated to digital mobile consumers. What the Mobinawa app does is simplifying the mobile customer relationship, and this makes it important for companies to join the GTS network to benefit from free basic services for the duration of the pilot phase.
How accessible is the Mobinawa App?
The Mobinawa App is available for free on Google PlayStore for Android smartphones and AppStore for Iphone users. Once the application is installed, the user must enter his active mobile number to receive a verification code by SMS on his GSM line to finalize his registration into the GTS network.
What are the unique features of the Mobinawa app?
Mobinawa goes beyond the person to person service, because it also allows the user to access for free the different services offered by the companies on the digital mobile channels (Voice / Video, SMS and WebApp) via their Mobinawa pages integrated into the digital yellow pages of Nigeria that will be made available to users. Unlike social networks, Mobinawa makes it possible to establish authenticated, secure and confidential communications between consumers and businesses that are members of the GTS network. Through Mobinawa, consumer users will also be able to access a wide range of free or paid digital content by sending SMS billed via keywords to the content provider’s GTS number, subject to having a Mobinawa credit account.
What are the specific benefits for a company to be present on Mobinawa?
Mobile is now the terminal most used by consumers and professionals, so it is imperative for companies to engage their digital transformation on all mobile-internet channels to improve, among other things, the user experience and customer service in the digital age. The Mobinawa App of the GTS network makes it easy to respond to this essential need for digital transformation of companies of all sizes. Even without a qualified staff, any SME or VSE company can join the GTS network and offer at least a powerful Voice and SMS contact service, accessible from its Mobinawa page. Business registration is free during the pilot phase of the GTS network that has just started at the NiMEX 2017 edition.
