M.A.D Solutions, a thriving music distribution company, has announced a major partnership with SongTools, a fast-growing platform known for its one-click music marketing and advertising solutions.
This new collaboration will integrate SongTools’ smart technology, such as automated playlist pitching, digital ads, real-time analytics, and smart links, into the M.A.D Solutions dashboard, making it easier than ever for artists, labels, and managers across the continent to plan and run impactful release campaigns, all from one place.
Danny Garcia, CEO of SongTools, described the partnership as a big leap forward. “This partnership represents a major milestone in our global mission to democratize access to impactful marketing tools,” he said. “M.A.D Solutions is a force in the African music industry, known for elevating some of the continent’s most exciting artists. We’re honored to align with them in giving creators the tools to grow smarter, faster, and more efficiently.”
The partnership comes at a time when African music continues to gain international attention, with many artists breaking into global charts. With clients including Mercy Chinwo, Simi, Flavour, P-Square, and even international names like Dej Loaf and Akon, M.A.D Solutions is already known for helping artists scale new heights.
“At M.A.D Solutions, our mission is to power the future of music,” said CEO Bugwu Aneto-Okeke. “Through our label and services division, Engage, we’re proud to introduce Engage Pro, a cutting-edge digital marketing and playlisting solution developed in collaboration with SongTools. This platform is built to equip our artists and label partners with smarter tools to amplify their reach and grow their global impact.”
The new integration will be officially available to M.A.D clients by the end of the month.
Both companies aim to remove technical hurdles for creators while giving them more control, data, and reach, all crucial elements in today’s music industry.
