As the world marks World Tourism Day 2025 under the theme “Tourism and Sustainable Transformation,” Karl Hala, Group General Manager of Continental Hotels, has called for urgent action to position Nigeria as Africa’s hospitality leader.
A Sector on the Rise
According to the World Travel & Tourism Council, Nigeria’s travel and tourism sector contributed over ₦7 trillion to GDP in 2024 — nearly 5% of the economy — and supported 3.3 million jobs, with youth making up the majority. Investment in branded hotels continues to grow, with Nigeria now offering more than 9,000 international-standard rooms.
Continental Hotels as a Success Story
“Many doubted our vision when we embarked on our mega expansion,” Hala said. “But we believed in Nigeria’s potential. Today, our flagship hotel is multi-award-winning, employing hundreds, serving thousands, and showing what is possible when vision, structure, and courage come together.”
Unlocking Nigeria’s Potential
Hala stressed that Nigeria has all it takes to lead Africa in tourism: cultural diversity, natural assets, a vibrant youth population, and a global diaspora eager to reconnect. However, he noted that the country must build strong national structures and own its hospitality brand story to compete globally.
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At Continental Hotels, that story is expressed as “Cradle of Humanity” — a narrative Hala believes should be amplified nationally and internationally.
Youth and Innovation at the Core
Highlighting the role of young Nigerians, Hala cited a success within Continental Hotels where a 23-year-old trainee developed a digital concierge tool that halved guest response times. “The future of Nigerian hospitality is not just in tall buildings, but in the creativity of our young workforce,” he said.
A Call to Action
Hala outlined three urgent priorities for Nigeria’s hospitality industry:
1. Tell a Compelling National Story – showcase Nigeria’s identity with clarity and pride.
2. Build Real Structures – empower a transparent, innovative, and competitive national tourism authority.
3. Invest in Youth and Innovation – give young talent the tools to lead the industry forward.
“World Tourism Day is more than a celebration,” Hala concluded. “It is a reminder that Nigeria stands at a crossroads. The opportunity is here, the time is now, and the world is watching.”
