Come September 6, 2025, Balmoral Hall, Victoria Island, Lagos, will transform into a once-in-a-lifetime experience as The Last Rodeo: The Final Ride of the Black Cowboys takes center stage in a spectacular celebration of Afro-Western culture, music, fashion, and impact.
The event, being presented by Don Crucifixto, is not just a concert, but a revolution of identity, storytelling, and social change.
It will offer a full immersive Afro-Western experience, with the journey beginning at the gates.
At the event, guests will step through an illuminated tunnel featuring glowing floor panels and branded visuals into a cinematic Western-style town designed to blend African creativity with cowboy grit. As well, every corner will burst with interactive vibrancy, including; fashion boutiques, pop-up salons, saloons, liquor stores and lounges, and more.
There will also be a functional Rodeo Bank, where guests can trade Naira for exclusive currency.
Other excitements include: mini horse ranch with guided rides, BBQ courts, grills, and local fusion dishes, Afro-inspired art galleries and installations, gaming and tech hubs, photo booths, merch shops, wellness lounges and family zones.
As expected, the immersive town will set the stage for brand integrations, experiential marketing, and artistic expression, right before entering the Legacy Walkway.
Of course, the Legacy Walkway & Grand Concert Arena is a powerful visual tribute to African music legends, the life and journey of Don Crucifixto, and the life-changing projects of the Life Is Us Foundation.
Moreover, before the music begins, attendees will walk the Legacy Walkway, From there, they will enter the main arena for the headline concert, where some of Africa’s biggest stars take the stage:
The headline concert will feature performances by Don Crucifixto, Johnny Drille, Fave, Sean Dampte, Fola, Wetly, Joey Benks, DJ Pretty Play and DJ Bubu.
The concert, which will be hosted by Dotun and Ilo, is produced by Edi Lawani, a legendary show director, amid world-class sound, lighting, and special effects.
Meanwhile, The Last Rodeo is a benefit concert, with a significant portion of proceeds supporting the Life Is Us Foundation, a non-profit committed to providing scholarships to over 300 underprivileged students, delivering mobile health clinics to over 10 underserved rural communities and distributing over 1,200 food and hygiene relief kits.
The concert is backed by top media partners including: MTV Base, Beat FM, Classic FM, Naija FM, and Lagos Talks, while offering premium partnership opportunities, including: naming rights to the immersive town, interactive booths and product placement, brand showcases and digital installations, vendor and content partnership access.
Also, plans are underway to produce The Last Rodeo Documentary Series for global streaming platforms, aimed at amplifying African stories through the lens of art, music, and social justice.
