The La Casera Company (TLCC), manufacturers of La Casera Apple Drink, has announced the launch of a new consumer promo, tagged ‘Refresh & Connect’. The consumer promotion was flagged off recently in Lagos. The promo is aimed at rewarding the brand’s esteemed consumers and to further strengthen the existing bond with the consumers.
Flagging off the consumer promotion, Chinedum Okereke, managing director of TLCC, in his keynote address explained that the La Casera Refresh and Connect consumer promo was an expression of appreciation to consumers who have remained loyal and committed to the brand over the years.
“We are in business because our teeming consumers have chosen to remain loyal and committed to our brand, the La Casera apple drink, which has been in the market for almost two decades. Consumer loyalty is a prerequisite for success in the highly competitive CSD segment in Nigeria, and one of the ways to appreciate that loyalty is by giving back to the consumers in a creative and exciting way,” Okereke said.
While explaining the idea behind the consumer promotion, Emmanuel Agu, the marketing director, TLCC, expressed optimism at the excitement the promo will generate among consumers across the country. He said: “With the La Casera Refresh and Connect Consumer promo, the brand is set to further connect with consumers by encouraging them to partake in the promo and win big.Various prizes to be won include Smart TVs, Smart Watches, Laptops, Mobile phones, Bluetooth Headsets, La Casera products and airtime worth millions of naira are all up for grabs.
Speaking on the mechanics of the promo, Onyeka Okoli, the Group Portfolio Marketing manager of the company, said: “Consumers are required to look under the bottle cap and text the 8 digit unique code under the cap via SMS to 20055 or via WhatsApp to 09034509330 to win airtime and also qualify to participate in the monthly draws to win other fantastic prizes. He reiterated that consumers who participate up to 10 times each month will qualify and be entered into the monthly grand draw where various prizes will be won.”
According to him, “Six grand draws would be held throughout the duration of promo at different locations. The promo which will run from 1st of October to the 31st of December 2019 is an avenue for every consumer to enjoy a refreshing bottle of La Casera Apple drink with natural apple taste and also win big.”
