Oluwatoyin Adebiyi is the founder and chief executive officer at Elizabeth NEWSONG, a USA-based fashion school and clothing factory providing training, mentorship, and economic empowerment to individuals, particularly women and children.
In a world where fashion often centres on trends and aesthetics, Oluwatoyin is using style as a powerful tool for social impact. The Nigerian-born entrepreneur based in the USA, is on a mission to uplift women and children by blending creativity with purpose.
Through her fashion brand, the passionate designer and co-pastor in US, is not only designing clothing but also designing a future where empowerment, confidence, and community take centre stage.
Oluwatoyin started Elizabeth NEWSONG, a fashion school, and empowerment with her personal savings, loans and strategic synergy.
“I raised my initial startup capital through personal savings, loans, and strategic partnerships.
“My business was established with a clear vision to make a difference in my community,” she said.
Oluwatoyin honed her skills in workplace management, sewing, and fashion design, even while in Nigeria, and has continued to equip women and children with skills and knowledge to create a positive impact in their communities.
“My inspiration stems from my passion for empowering others and creating opportunities for growth and transformation. I believe that by teaching sewing and fashion design skills, I can help individuals develop their creativity, build confidence, and improve their socio-economic status,” she said.
According to the passionate couturier, the fashion school has experienced steady growth, expanding its programmes and services to meet the evolving needs of the students.
“Our reputation for quality training and mentorship has enabled us to build a strong community of empowered individuals.”
Oluwatoyin explained that Elizabeth NEWSONG’s niche in its business space is its holistic approach to empowerment, combining skill acquisition with mentorship and economic empowerment.
She emphasised that the business’ focus on creating a supportive learning environment and opportunities for students to showcase their works is also a distinguishing factor.
The educationist cum economist said the strategy she adopted to survive the accelerating inflation is implementation of cost-saving measures, adjusting her operations, and focus on delivering high-quality services to maintain customer loyalty.
“By building strong relationships with our partners and stakeholders, we’ve been able to navigate economic challenges effectively,” she said.
Evaluating the couture business scenery, Oluwatoyin explained that the business landscape presents opportunities and challenges.
“With the right strategy and support, entrepreneurs can thrive. Opportunities in our industry lie in providing innovative solutions, building strong networks, and adapting to changing market needs,” she emphasised.
Though the business is blessed with a dedicated team of instructors and support staff who share the vision and passion for empowerment, she emphasized that the company is exploring opportunities to expand its programmes, partner with other organisations, and reach new markets.
“Our goal is to create a ripple effect of positive change in our community and beyond,” noted.
The serial entrepreneur explained that the major challenges faced since starting the business include funds, adaptation to changing market space.
“We’ve faced challenges related to funding, marketing, and adapting to changing market conditions,” she said.
However, she said the team’s resilience, strategic planning, and support from mentors and peers have enabled the business to overcome these obstacles.
“We’ve stayed focused on our goals, sought support from mentors and peers, and adapted to changing circumstances. By prioritising our students’ needs and delivering high-quality services, we’ve built a loyal community that supports our mission,” she stated.
Oluwatoyin counsels upcoming entrepreneurs to stay resilient, be open to learning, and build a strong support network.
“Surround yourself with people who believe in you and your vision, and never lose sight of your purpose,” she advised.
