Insight Communications, a member of the Publicis Groupe and of Insight Redefini, has begun celebrations for doing business in Nigeria for 40 years.
The company, which clocked 40 on January 2, 2020, has over the years received national and international acclaim for exceptional work done with major brands in Nigeria such as Seven-Up Bottling Company (SBC), Pepsico, Nigerian Breweries, Dufil Prima, Friesland Camprina, First City Monument Bank (FMCB), Nestle Nigeria, Visa, amongst others.
On the milestone, the Group Chief Executive Officer, Ken Onyeali Ikpe noted that “We are celebrating 40 years of the audacity of one man who took the decision to weave in the spirit of never-ending thinking and the character trait of disruption into the fabric of the organization. We are celebrating determination, innovation, dynamic business modules and reward for tenacity”.
In the view to provide clarity on its efforts to ensure relevance and sustained growth, Ken clarified that the strategy has always rested on four timeless pillars which seeks to focus on product creation, quality delivery, speed to market and return on investment.
Over the past four decades, Insight has led through various business climates and has so far birthed six other communications companies – All Seasons Zenith, Quadrant MSL, Starcom Media Perspective, Leo Burnett, Optimum Exposures and The Creative Counsel.
To celebrate Insight at 40, a 360-campaign will be fully launched with the theme #StillFoolish – which is a celebration of the idea that every single groundbreaking invention was termed foolish when it was first pitched. Explaining the concept, the Creative Director, Insight Communications, Chuka Obi gave different scenarios in history where then inventors and innovators who were termed foolish are now icons of pioneering a better way of life. In furtherance to this, Chuka confirmed that since Insight’s ever learning culture seeks to drive all actions, the goal to remain foolish, audacious and disruptive takes centre stage.
“40 years ago, our Chairman and Founder, Biodun Shobanjo, left his paid employment to start an advertising agency in Nigeria with 18 people and no money to pay salaries, a move that was labelled ‘foolish’ by many. Today, that vision is now and will still remain one of the leading communications companies, projecting the best of Nigeria to the world” he said.
Daniel Obi
