The advent of digital technology in the past 20 years has not only transformed the way people live, it has also changed the way they receive information. Prior to now, the traditional media houses were the main sources of information.
However, the increased accessibility and affordability of digital technology has ensured that the news consumed can from any source. Its ease of mobility also means that people are able to consume information, anywhere, anytime and anyhow.anyhow.
And nearly everyone can become a publisher. The development of mobile technology has played an important role in shaping the impact of social media.
Perhaps the biggest influence of digital technology tools like social media is the access it has given to professional writers including journalists and book authors to engage directly with their audience.
“Feedback on your writing on social media is spontaneous which shapes your style,” said an excited Jude Idada, winner of 2019, Nigeria Literature Prize. He was a member of a panel on who shared insights on Digital Writing and How it Connects Communities.
He makes the point that social media has created more writers than traditional publishing. This is underscored by mobile phone and internet penetration mobile phone and internet penetration. Nigeria sits at the summit of the mobile phone market in Africa with 176 million users.
As a writer, Idada says social media has helped him create a democratic style in terms of learning from other writings. Also feedback on your writing on social media is spontaneous which shapes your style and speed, he said.
“I have spent 8 years writing on Facebook. That space is my gym. I have learnt to write better through social media. I am able to develop my own language. It attracts like-minded people towards me,” he said.
Sophia Horstaff, manager, Corporate Communications and Public Affairs, NLNG, said social media was instrumental to easing the process of transmitting messages to staff across many locations at the same time. The company has adopted platforms like WhatsApp, Yammer, and live streaming to share important messages and moments and to deliver projects quickly and within cost.
Also the use of social media helps pick up important conversation and build on them.
Tony Odili Ujubuonum Chief Creative Officer, Brand Aristotle says that every writing makes you take action.
“It speaks to you and your heart. Digital writing gives power to people. Writing must be accessible and must connect to the readers. Digital platforms make storytelling possible,” he said.
