Finding good new customers is never easy. Ads can cost a lot, and cold calls don’t always work. But sometimes, the best leads come from people you already know.
In B2B, companies often work with partners — resellers, consultants, or agencies. These partners can recommend your product or service to others. When done well, this kind of partnership helps both sides grow. But for it to work smoothly, you need a simple way to manage it. That’s where PRM software comes in.
What Is PRM?
PRM stands for Partner Relationship Management. It’s a tool that helps a business work with its partners more easily. Instead of sending leads by email or keeping notes in spreadsheets, PRM software keeps everything in one place.
A good PRM platform helps:
- partners send in leads quickly,
- companies track where each lead came from,
- and both sides see what happens next.
How Leadfellow Works
Leadfellow is a PRM system made for companies that want to grow by working with others. It’s designed to be simple — both for the business and the partner.
Here’s how it works:
- A company sets up its partner program using Leadfellow.
- They invite partners — people or businesses they trust.
- These partners get a link or a form to send in leads.
- When someone is interested, the partner fills in the form.
- The company gets the lead instantly and follows up.
- If the deal closes, the partner can get a reward.
Everything is easy to follow. The partner sees what happened with their lead, and the company knows who helped.
Why Partner Leads Are So Valuable
When a partner sends you a lead, it’s usually someone they know or trust. That makes it more likely the lead is a good fit.
Also, the lead trusts the partner. If a known person says, “You should talk to this company,” the lead is more open to it. These kinds of referrals often turn into real sales faster than leads from ads or cold outreach.
Businesses using Leadfellow often see:
- more qualified leads,
- faster sales processes,
- and better conversion rates.
Instead of chasing cold prospects, they’re talking to people who already have interest.
Why Partners Like It Too
Partners want to help — especially if it’s easy. With Leadfellow, they don’t need to log in to a system or learn anything new. They just use a short form or link to send in a name.
When they know they’ll be rewarded if the deal works out, they have a reason to keep sending leads. That makes the partnership active — not just something on paper.
Who Can Use It?
Leadfellow is great for any B2B company that already works with others or wants to. For example:
- A software company might get leads from agencies.
- An IT firm might get help from consultants.
- A service provider might work with resellers.
If you know people who understand your product, Leadfellow helps turn those connections into customers.
