Poised to give its trade partners a premium and unforgettable experience, Heineken, the world’s most international premium beer brand unveiled the UEFA Champions League Trophy to her elite distributors at Eko Hotel and Suites, Lagos.
Speaking at the special trade event that was richly garnished with pomp and excitement, Hubert Eze, sales director, Nigerian Breweries plc, said the Champions league trophy tour in Lagos is part of the Heineken brand’s unique activities designed to interact and engage with consumers aimed at reinforcing the brand’s position as a premium brand and leader in its category.
“The UEFA Champions League has a long and distinguished heritage and is the pinnacle of European club football. The Trophy Tour really demonstrates the true global reach and appeal of the UEFA Champions League. We are delighted that together with UEFA we can reward the passion and dedication of football fans around the world by taking the trophy to them.” Ezesaid.
He added that each year during the UEFA Champions League season, “Heineken® strives to ignite fans conversations. This year’s UEFA Champions League Trophy Tour brings football fans around the world closer to action in an unexpected and surprising way enabling them to interact with Heineken® and the tournament. As we get closer to the final, we will continue to engage with fans by offering legendary brand experiences.”
