Golden Penny Foods, the iconic brand of FMN, recently held its first-ever Golden Penny Food Festival in Enugu, marking a major step in its ongoing commitment to connect more deeply with communities across the country and expand its consumer engagement footprint in the Eastern region.
The festival, which took place at Ngwo Park in Uwani, Enugu, according to a statement, attracted a large turnout of residents, families, students, food enthusiasts, media, and young people. Attendees enjoyed a mix of food tasting, live cooking demos, brand and product showcases, and interactive games, all designed to give consumers a richer understanding of the brand beyond the shelf.
“The Golden Penny Foods festival is a celebration of our wide range of superior quality and nourishing food products produced as an innovative response to the consumers’ need for tasty nutrition”, said Devlin Hainsworth, the MD, Golden Penny Foods Limited, in the statement.
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“We are grateful for the applaudable turnout of our consumers in Enugu and environs, it is a testament of established trust over the years between the Golden Penny brand and our consumers, a journey marked by the organisation’s unwavering commitment to delivering excellence across various generations,” Devlin said.
Also speaking of the progressive journey of the Golden Penny Festivals events in Nigeria, Illyas Kazeem, Marketing Director for Golden Penny Foods, noted: “We started this journey two years ago with the Semovita Soup Festival across some regions, and this is a step further, bringing it to a full food fest. You can see the wide variety we have here, from pasta to noodles, cereals, oil, and many more; the goal is to let consumers experience our brand directly and get acquainted with our endless brands of tasty nutrition.”
The statement said the festival also spotlighted Golden Penny’s intentional expansion in the South East, a region the brand sees as both a strategic market and a vital part of its nationwide growth plan.
“The South East is a very important part of the country, and as a company, it is a strategic focus for us to win here and win strongly,” said Foluke Makinde, Associate Marketing Director, Core Categories (Pasta & Noodles).
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Designed as a family-friendly experience, the food festival featured experience centres for each product category, allowing guests to interact with different offerings, try new recipes, and enjoy the Golden Penny brand in new and engaging ways.
“We want people to know that food can be fun, and that nutrition can be enjoyable. Beyond just the products, we are giving people a full brand experience. They are not just tasting pasta or noodles but learning new ways to enjoy them and leaving with new memories.” Makinde added.
“Feedback is a major part of how we ensure that our products are directly responding to our consumers’ nutritional needs” said Oluwatooni Odewole, Associate Director – NPD, NTW & RS, Golden Penny Foods Ltd. “From social media to in-person surveys and direct interactions like this, we are always listening and using those insights to serve our consumers better and reach more communities across Nigeria.”
