Smirnoff, the world’s foremost vodka from the stable of Diageo brands Nigeria, has launched its new variant, Smirnoff Ice Double Black with Guarana amid fan fare. The Double Side launch party was topclass as guests were welcomed to an unconventional venue for a party – a thriving auto workshop turned into a party venue.
Arriving at the venue located in Lagos, guests were eager to experience the uniqueness and dynamics of taking the party to such an unusual venue.
Smirnoff Ice Guarana combines refreshing and invigorating taste of Smirnoff vodka blended with Soda and extracts of Guarana. It joins the existing Smirnoff family of Smirnoff Vodka and Smirnoff Ice Red.
Unveiling the brand, Liz Ashdown, head of marketing, Spirits and RTD, says Guinness Nigeria is driven by innovation and the company is committed to launching products that meet more of their consumers’ needs and occasions.
“Smirnoff Ice Guarana has been produced to satisfy the quest of our younger consumers, who are of the legal drinking age and want to make less obvious choices because that’s what makes their nights better and more memorable. The refreshing taste of this new Smirnoff variant is the outcome of an extensive research that resulted in the right blend of the best ingredients,” says Liz Ashdown.
Regarding the possibilities of the new variant putting sales pressure on the existing variants, Ashdown explains that “we have provided consumers with greater choice and with a drink that is more relevant for higher tempo occasions than many other offerings in the market.
“The #doubleside idea is the celebration of an alternative side of life –be that of places doubling as something more epic or oneself that is more expressive and open to new experiences. The double side party brought this to life through the unexpected performances and location – an auto workshop doubling as a party venue at night.”
According to the Smirnoff team, a series of consumer activities across major cities have been lined up for the product launch starting from July through December 2015.
The launch was highlighted by outstanding performances from Mr. Incredible, M.I Abaga, Terry G, Kola Soul, and ace disc jockeys D.J Spinall and D.J Nana, who kept the party crowd going all night.
