Publicnotice.ng, Nigeria’s foremost online publisher of public announcements last week empowered almost 100 Nigerian youths though its maiden digital workshop.
The digital workshop which was designed to teach people between the ages of 20 to 35 years digital skills in order to actualise their passion was also targeted at diverse sectors of the economy.
At the event, Nosakhare Uwadiae, Managing Director, Media Supermart Ltd, a major partner for the event said the theme of the Digital Empowerment Workshop 2018 which is ‘Be What You Want to Be’ was chosen to reiterate the fact that there are no limitations to becoming anything in life through digital possibilities.
“Whether you are a fashion designer, an engineer or whatever vocation you are interested in, you need to acquire digital tools because everything is going digital. So at the end of the day, whatever you have in your mind, you have a medium of expression through digital,” Uwadiae added.
On the selection of experts for the workshop, he said the facilitators selected are globally oriented and trained all over the world.
He explained that the participants were trained on various areas such as online digital film making, digital content writing and the digital ecosystem in terms of running effective communication as well as digital marketing, adding that Publicnotice.ng has plans to cover other parts of the country before the end of the year.
He mentioned some of the media partners for the workshop include Media Supermart Ltd, Mobiads Wi-fi proximity marketing device, LTC, CMC connect and Burson-Marsteller.
Bolaji Okusaga, Managing Consultant, Precise and a guest speaker at the event told BusinessDay that Nigeria needs to start looking at flipping the context. “If we still believe that things are the way they used to be years ago, then we are wrong. The world has moved on. We are beginning to come into the fourth industrial revolution and one of the fundamental hallmark of that is the idea of internet of things; devices been connected and possibilities being created,” Okusaga said.
He noted that whilst Nigeria has infrastructural challenges, the country can surmount these challenges by creating an environment of innovation, adding that tech hubs and accelerators at Yaba in Lagos has been able to draw international mileage and this should be replicated in major places in Nigeria.
Okusaga said innovations will help create new industries and new jobs, so that the potentials of youths can be utilised. “Digital is the future, as it is reinventing every industry, from agriculture to Medicine, to Films, to Commerce. The whole Micro Economy is being disrupted and Nigeria needs to quicken its pace,” he added.
Jimi Ojikutu, Creative Head, Jinglanation, a production and animation company and a participant at the event said the training has taught him how to leverage on digital tools to grow his business and made him conscious of how the global economy are responding to digital innovations.
STEPHEN ONYEKWELU
