Belief in masculinity and dominance has rendered African men slaves of their concepts and it is time to start the process of changing this, to make men understand how much they owe femininity.
The Yetunde Bernard Company, set up to help individuals and business owners craft and refine their messaging and project for maximum influence and impact globally is organising its first City Centre Conference for Men in Africa to deal with this.
Things Fall Apart’s Okonkwo character gives insight into how many African men want to be perceived.
Okonkwo despised and refused to accept his father Unoka. To the community Unoka was weak and considered to not be a true man. He was a failure in the eyes of society and constantly borrowed money. Unoka had only taken one wife and was unable to support his family. This inability to support his family stemmed from his bad work ethic and laziness.
Seeing his father’s inability to provide for the family Okwonko devoted his life to hard work and to hate everything his father loved. Unoka’s failures sculpted Okwonko to the man he was in the novel he became hard working and despised laziness. He was the complete opposite of Unoka, earning many titles, having many wives and being a successful man.
Today’s African man needs help to better position himself in society. In this light, an inaugural edition of the Recall Conference for Men has been slated for April 28, 2018 at The Balmoral Convention Centre, Federal Palace Hotel Victoria Island, Lagos.
Recall Conference for Men is designed and presented by City-Centre conference for the urbane man aged 20-45 years convened by The Yetunde Bernard Company, a personal brand development agency in Ikoyi Lagos.
It is a one-day live conference that is targeted at providing the African man living in today’s urbane, competitive and demanding society with insights and practical tools to enable him meet his evolving world with intention, clarity and a deep sense of tenacity.
The inaugural theme, ‘The 21st Century Man: The Hustle Is Real’ will explore a world currently embroiled in an equality dispute, this conference focuses on Purpose and Passion, the place of identity in finding freedom and peace, proffering practical steps to create a more balanced and fulfilling life for Men.
RCM 2018 brings organisations and delegates from around Africa to interact with thought leaders and learn how to leverage on the status of the African man to create productivity platforms on all fronts.
According to Olakunle Soriyan, thought revolutionist, knowledge owner, mastermind, and the principal transformation strategist at the Olakunle Soriyan Company and the lead strategist of the Recall Conference for Men, “The Recall Conference for Men is an invasion of the norm. It is designed specifically to serve as a resource point for men.
Men have become the endangered species not because they have more challenges, but because they don’t speak about these challenges. This conference is to serve as a platform where men can converge and connect, sharing thoughts and ideas.”
Visit http://yetundebernard.com/rcm to register for free, and for VIP tickets.
STEPHEN ONYEKWELU
