Fidossi Wines & Spirits (FWS), a foremost distributor of Italian and European wines, has rolled out an end-of-year reward promotion to delight consumers. Tagged ‘Sip Happiness’ promo, the consumer reward campaign kicked off on December 15, 2025, and will conclude in the first week of January 2026.
Wine and spirit product consumption typically increases during the festive seasons. This trend is driven by a culture of celebration, bonding, and perception of wine as a social beverage. The ‘Detty December’ concept has further fueled that culture, encouraging consumers to seek fun and create occasions that blend consumption of social beverages with entertainment. The ‘Sip Happiness’ promo taps the mood of the season to reward consumption of premium wines and spirit brands.
Consumers who purchase 2 bottles of select FWS brands such Veechia Romagna riserva brandy, Glen Talloch Whisky, Mood Luminous, Baglietti Prosecco and Mundo Tequila, Balbas & Sanfelice Vintage wines from any of Dwine stores, Jendor stores, Ebeano stores, ICWorld stores, PrimeMarket stores, Reno Superstores, Penaforte stores, Sayosa Cellar stores, amongst others, will win an instant N5,000 voucher to be used in-store. They will also qualify for a draw to select the winners of the ultimate prize of 1 night stay at a prestigious hotel.
Speaking about the promo, Fidelis Egbochie, Chief Executive Officer, Fidossi Wines & Spirits (FWS), stated, “In the spirit of the season, we are delighted to reward the Nigerian consumers’ patronage during this period. We are a business that helps people create happy moments, socialize, and have fun. The ‘Sip Happiness’ promo, therefore, ties into our overall consumer engagement strategy. After all, these consumers are the reason we comb through top wineries and vineyards to source the most refined, quality wine and spirit brands that suit the wallet and taste.”
“The promo offers consumers an opportunity to buy their favourite FWS brands and earn a voucher that can be used to purchase other tangible products to boost and enrich their shopping experience around this period. As well, it is an opportunity for our retail partners to expand sales. This is a win-win approach. So, I urge every shopper to sip happiness and keep winning,” he concluded.
