After a two-year break, PZ Cussons Nigeria has announced the return of its flagship consumer engagement campaign, Cussons Baby Moments (CBM), now in its ninth season.
The competition, which began in 2013, has grown into one of Nigeria’s most visible family-oriented brand activations, designed to deepen customer loyalty while celebrating early childhood. This year’s edition comes under the theme “Every Baby is a Star” and will feature four contest categories: Brightest Smile, Most Playful Star, Happiest Bath Time, and Best Dressed.
Parents of children aged 0–36 months can submit photos or videos of their babies showcasing the Cussons Baby gift pack for a chance to win prizes, including a ₦5 million grand prize. The company says every participant will also receive a gift.
The last edition, held in 2022, attracted thousands of entries and crowned Isabella Uzuakpunwa as “Baby of the Year.” Since its inception, the contest has become a touchpoint for families nationwide and has strengthened the positioning of Cussons Baby in Nigeria’s highly competitive baby care market.
Speaking on the relaunch, PZ Cussons Nigeria described CBM as more than a contest, but “a brand experience that fosters emotional connection with Nigerian families.” By offering entertainment-driven engagement alongside its consumer products, the company aims to retain market share while differentiating itself from competitors.
Entries for the 2025 edition are now open via cussonsbaby.com with submissions expected from across the country.
