Managing director of Spectranet 4G LTE, David Venn, says the success of its business in the Nigerian market is the strategy to focus on the middle class and Nigerian families who are in need of reliable broadband services.
Nigeria’s middle class is estimated at 23 percent of the 170 million population, and the middle class largely accounts for $1.3 billion spent on online trading.
According to Venn, the positive impact of internet at home ranges from being connected to loved ones, to providing entertainment for the household, access to a world of information and education for the children.
Venn in a statement therefore restates his company’s commitment towards ensuring that subscribers enjoy uninterrupted internet service following the recent statistics released by the Nigerian Communications Commission (NCC) that showed Spectranet 4G LTE as the ISP with the highest number of subscribers in the country.
The statistics released by the Nigerian Communications Commission (NCC) revealed that Spectranet is leading with subscriber base of 193. Venn also attributed Spectranet’s comparative advantage to its ability to identify the particular customer segments that need its services and in turn offer them with quality services.
“When we started the rebranding process, we were able to take strategic decision to narrow our drive to homes and, small and medium sized enterprises. We provide the best broadband service for homes and growing businesses in Nigeria and that is one of our marketing advantages.
“We do not really do corporate or voice, but we have been serving our target market with the best broadband quality. We have been very focused on what we give to our customers and the best is only what we give out and our subscribers have been testifying the quality of our offerings”, he said.
Venn also explained why Spectranet is not doing the voice service, “Spectranet is a broadband company. We provide good quality, at-the-right-price. We are not a mobile phone company, we don’t offer phone and voice services, we offer data and internet services, and fast broadband.
Venn said that the rate of Spectranet growth has led to a huge investment in its operations to the extent that the number of base stations has increased resulting in an improvement in the facilities that makes it the most advanced in the world. This resulted in the unique partnership with a world-class brand such as Netflix in West Africa.
Daniel Obi
