With the presentation of cars to star prize winners in its ongoing bag of goodies promo, Dangote Cement has kept its word and faith with consumers according to national sales director, Dangote Cement, Adeyemi Fajobi.
Fajobi was speaking in Asaba, Delta State, at the presentation of the star prize of a brand new car to the winner, Simeon Egualeonan, and specifically commended the people of Delta State and Asaba for remaining faithful to the brand, adding that the promo was a way of saying thank you to the consumers.
Fajobi said the first star prize winner emerged from Warri, Delta State, and today, a second star prize winner had emerged from Asaba, the same Delta State, an indication that the promo was real.
In her remarks, marketing director, Funmi Sanni, declared that Asaba was very special to Dangote Cement and remained one of ‘our best customers,’ saying the promo was designed for 21 million people, which is in line with ‘our philosophy of touching lives.’
She explained that the prizes were carefully selected to change the lives of the winners as they were economic goods, saying aside the quality product the company offered, it realised the need to give competitive pricing to maintain the loyalty of growing customers so that they are lured into buying any other brand of cement.
She said, “Those in the value chain are the reason the company is bagging a minimum of 800,000 bags daily. You are very important to us and the reason for this promo tagged bag of goodies targeted at our consumers so that we can say thank in a special way. In every bag there is a scratch card and this scratch card has won somebody a car today and other winners as well.”
Group chief commercial officer, Dangote Industries Limited, Rabiu Umar, in his remarks declared that the promo was not a gimmick as the star prize car is here and ready to be driven off by the winner. He added that Dangote is building Nigeria through massive industrialisation and creation of jobs. He charged the people of Asaba to continue to buy and use Dangote Cement as they have seen that it keeps to its word.
The star winner, Simeon Egualeonan, said he had been using Dangote Cement in his work as a mason. According to him, he had won a lot recharge cards which he loaded but this time, found the star prize winning card while opening a second bag of cement to repair a soak-away chamber.
Egualeonan said no other cement company rewards its customers like Dangote Cement, who kept its word on promo, saying he was for Dangote Cement in all his works.
