BSH Home Appliances, the premiere European kitchen design brand, is unveiling the largest Bosch brand showroom in Africa this month.
Together with Pedini Kitchens in Nigeria, BSH Home Appliances will be opening a 200 square metre showroom – situated at the Bosch Centre in Victoria Island, Lagos.
This unprecedented occasion will set the benchmark for innovation in the Nigerian home appliance industry. With more than 100 appliances available on display, this revolutionary showroom is the dawn of a new era for the Nigerian market. For over 125 years, the Bosch name has been synonymous with engineering excellence as its home appliances are renowned for their quality, reliability and performance. With a focus on designing appliances that are “Invented for Life,” Bosch home appliances provide precision technology and European design that simplifies life in every kitchen, says Enrico Hoffmann, the MD of BSH South Africa.
“BSH South Africa is responsible for Sub-Saharan African market and as part of the endeavour to grow the Bosch brand in Africa; also seek to find partners who represent the brand values, which is why we have partnered with Pedini Kitchens, in Nigeria,” Hoffmann said.
Pedini has been at the forefront of designing state of the art kitchens for more than 50 years. During this time the Pedini brand has evolved from excellent craftsmanship to state of the art technology and materials; keeping perfectly in tune with the company’s constantly evolving modern lifestyles.
Bosch Home Appliances is part of BSH Home Appliances Corporation, a wholly-owned subsidiary of BSH Hausgeräte GmbH, based in Munich, Germany.
BSH was created in 1967 when Bosch and Siemens combined their household appliance activities. Since then, BSH has become Europe’s largest producer of household appliances and a world leader in its field, with a revenue of about €10, 5 billion and about 50 000 employees worldwide.
The name Bosch has stood for generations for ground-breaking technology and outstanding quality. Bosch Home Appliances have been committed to this high standard for more than 80 years: Bosch is Europe’s leading home appliance brand. Consumers worldwide associate the brand with efficient functionality, reliable quality and an internationally acclaimed design.
LOLADE AKINMURELE
