Nexus, maker of home appliances, has recently opened its first brand shop in Lagos as part of its plan to expand consumer touch points in Nigeria and reaffirm its commitment to delivering of quality customer service.
The brand shop, which provides consumers with an avenue to experience and interact with Nexus’ line-up of products, is located at Allen Avenue, Lagos.
The launch witnessed a lot of fanfare, tour of the showroom, product trials, and notable faces from the music and movie industry among others.
Speaking at the launch, Damilola Owolabi, head, brands and corporate communications of Deekay Group, said: “We are thrilled to unveil our first Nexus brand shop in Nigeria. Nexus is a dynamic brand that has over the years enjoyed a vibrant relationship with its customers. We will not stop at brand shops to engage, but will initiate several consumer friendly activities and communications going forward to constantly thrill and delight its consumers. One of such initiative is the ‘Life has just begun’ campaign with the sole objective of making home appliances a necessity for all. So, we are asking consumers to get ready for a journey with Nexus which will bring comfort, style, and pleasure to different homes across Nigeria.”
Christy Augustine, head of sales, Deekay Group, also said “With the opening of the brand shop, our customers can see our various range of affordable products. Consumers are also assured of genuine Nexus products and every purchase is backed up with a two-year warranty and after-sales service. This masterpiece is expected to foster a deeper and more meaningful connection between customers and the Nexus brand.”
Nexus, a part of an ever growing brand portfolio of Deekay Group, a premier mixed trading and manufacturing company with over 40 years legacy of launching business in the Nigerian market, conceived the Nexus home appliances brand over two decades ago to demonstrate its belief in the seamless fusion of style, functionality and durability into the home appliances industry.
OLUYINKA ALAWODE
