Nexus, the home appliances brand from the stable of Deekay Group, has inaugurated a new consumer engagement campaign tagged ‘The Nexus Kitchen Cook Out with Uriel’ and it is scheduled to visit five key cities: Lagos, Abuja, Port Harcourt, Ibadan and Enugu.
The new consumer engagement initiative is aimed at bringing consumers closer to the Nexus brand during the tour.
In furtherance to the build-up campaign, the company also unveiled former Big Brother Naija house mate, Uriel Oputa as its brand ambassador as well as a new website geared towards engaging consumers across Nigeria.
Speaking on the introduction of new website for the brand, the Brand and Marketing Manager, Deekay Group, Margaret Mary Okwudarue, said in an era of recession where consumers’ purchasing power had gone down, the firm deemed it fit to embark on offering quality products on home appliances and kitchen appliances at an affordable price to cater value for money. The massive push of such initiative in form of digital communications would give consumers more access to its amazing product offering.
On the consumer engagement campaign, Okwudarue said, “It will also give our consumers the opportunity to experience our products and see how they look and feel like. They will also understand the products from the unique selling point of each product and see the varieties we offer.”
The Deekay Marketing Manager also disclosed that the firm would be organizing a cooking exercise with its brand ambassadors in five major cities in the country for young and confident Nigerian women to have a feel of its kitchen appliances.
According to the Margaret Okwudarue, participants in the cooking exercise will be selected through the social media pages of Uriel and Nexus, to be part of the live audience.
Also speaking, the Business Development Manager, Sachin Gupta, said that despite the economic situation in the country, the company would not compromise the quality of its product, adding that “Nexus is synonymous with durability, style and value for money.”
Daniel Obi
