In response to helping small and medium business owners tap from the benefits of digital and analytical survey platforms, which offer businesses smart ways of getting customer’s insight to improve service delivery, MTN Smart Survey is to enable smart business owners leverage market research in developing effective strategies for business growth.
In realisation that there is nothing more important than the opinion of the consumers when it comes to marketing or business positioning, MTN Nigeria launched the business tool as an enabler. However, without the approval and buy-in of the public, it would be hard to get any product or concept off the ground.
Market and consumer surveys provide detailed insights into competitors, and aid in understanding customers’ preferences and discomforts. Consumer surveys are used in analysing latest market trends, consumer buying patterns, economic shifts, and demographics.
Useful as these surveys may be, many businesses are unable to obtain the insights needed for business decisions.
Therefore, MTN Smart Survey, which is offered in collaboration with Communication and Marketing Research Group Limited (CMRG), provides an electronic medium for conduct and administration of surveys specifically targeted to a group of MTN subscribers.
The service offers survey delivery through the USSD channel to subscribers that have been profiled based on specific attributes, such as age, gender, location, and other demographic details.
MTN Nigeria continues to seek ways to contribute to the Nigerian economy by extending its partnership capabilities to brighten the lives of business owners within the country, as the new business tool has also been designed to reward customers with N100 MTN airtime upon completion of questions administered through the survey.
