From telecoms to FMCG and retail, Africa’s top brands face the same challenge – executing sales strategy on the ground across fragmented markets, with speed and precision.
The problem is that most global consulting firms are long on strategy, short on local execution and internal teams often struggle to keep pace.
However, Tamy Consulting, founded in Nigeria and operational across West Africa, is changing the narrative and has quietly built a reputation as the go-to execution partner for outsourced sales
Their model is simple but powerful: deploy high-performing field sales teams for multinationals who need speed, scale, and local insight—without sacrificing professionalism or performance.
“At Tamy Consulting, we don’t just develop strategies—we execute them,” Tolu Ojo, MD/CEO of Tamy Consulting Nigeria Limited, said in a statement.
“Our expertise in outsourced sales, trade census, retail audit, capacity assessment/development and salesforce optimisation enables businesses to scale faster, reach more Customers, and increase revenue.”
The consulting firm provides outsourced sales force services across all channels—from sourcing and onboarding to deployment and performance management.
This includes providing enabling tools such as vehicles, branded kits, and technology platforms. Their teams are trained to manage lead qualification, lead nurturing, order taking, selling, delivery, and even coverage for in-house sales teams.
In one notable engagement, a leading telecommunications company needed to expand its retail footprint across three states, it turned to Tamy and within 30 days, the consulting firm had recruited, trained, and deployed over 100 sales reps—complete with branded kits, mobile reporting tools, and real-time performance dashboards.
The result translated to a faster market penetration, higher customer acquisition, and a sales channel that was fully operational within weeks, not months.
A salesforce-as-a-service model
Tamy’s model combines consulting expertise with ground-level agility. The process begins with a deep understanding of a client’s product, market, and goals. Then comes the build: assembling and training a team tailored to the client’s unique needs, complete with sales playbooks, technology tools, and field supervision.
The teams are supported with regular training, KPI tracking, and direct reporting to client stakeholders. They also help integrate contractors into in-house teams for long-term absences and create syndicated sales for broader market reach. It’s a plug-and-play sales engine for organizations that want scale—fast.
Why giants are paying attention
The firm’s track record has made it a trusted name among Tier 1 companies across telecoms, retail, tech and public sector verticals. These organisations rely on Tamy’s fieldforce management services to reduce costs, speed up execution and improve accountability – without compromising on quality. Speed, local insights, affordability, and accountability are what sets the business apart.
Scaling across West Africa
With operations expanding into Ghana and Senegal, the consulting firm is poised to become West Africa’s leading outsourced sales partner. The firm is also investing in digital tools to further optimize fieldforce tracking and client reporting, blending tech with human execution.
In addition to Fieldforce Management, it offers trade marketing services including retail merchandising, in-store training, customer insights, and market research. Their frontline specialists conduct mystery shopping, competitor inspections, and customer service evaluations—bringing clients closer to their consumers with actionable data.
In a region where execution makes the difference between market entry and market dominance, the consulting firm has carved a clear niche: the consulting firm that doesn’t just strategize, but builds. “We don’t just promise results. We deliver them—on the ground, where it matters most.”
For companies looking to scale across Africa, the message is clear: Tamy is the partner to call when it’s time to get things done.
