The premium brands of Wemy Industries Limited, Dr Brown’s and Nightingale, are currently found at Shoprite stores across the country.
According to Wemy, customers can now obtain diapers and other related products from Shoprite at cheap prices.
“We want to reach more customers and make our products ubiquitous at every store in Nigeria,” said Oba Odunaiya, director of operations and procurement, Wemy Industries.
“We are an indigenous company with a global blueprint. So partnering with Shoprite to expand our reach is always going to be a right move. Making our products conveniently accessible for customers is our primary objective,” Odunaiya said.
According to the company, customers will be able to get Dr.Brown’s baby wipes, baby diapers, sanitary pads and other products at every Shoprite store.
The company is expanding the distribution network to satisfy more families as well as promoting indigenous products. Dr.Brown’s and Nightingale products are NAFDAC approved and meet high quality and safety standards.
Wemy is Nigeria’s first and only indigenous manufacturer of diapers. Wemy Industries champions the course of improving the health and hygiene standards of Nigerians and Africans as a whole.
It is currently expanding, having secured $10 million (N2 billion) from one of its partners. The firm is also in line to obtain $5 million (N1 billion) from one of the country’s development banks.
“We have secured machines from abroad, which could take a few months to arrive,” said Adedoyin Paul Odunaiya, managing director, Wemy Industries, at the 2015 Distributors’ Forum held in Ikeja, Lagos, recently.
“We will soon get a gas-powered generator and will install gas pipelines to help cut our costs by 43 percent,” Odunaiya said at the forum, which brought together distributors from different parts of the country.
Located at Ketu, Lagos, Wemy Industries promotes its brands through Dr.Brown’s and Nightingale brands. With over 100 distributors nationwide and export prospects, Wemy has been growing in leaps and bounds since 1978.
ODINAKA ANUDU
