Dolapo Otegbayi, a specialized nutrition director at FrieslandCampina, has emerged as the Marketing World Woman of the year at the 2021 Marketing World Awards (MWA) held recently in Ghana.
Otegbayi was also listed among the top 50 Africa Marketing Leaders for 2021, at the 10th edition of the awards.
The MWA is a unique premier platform that recognizes outstanding organisations and individuals that have delivered superior product value to the market and exhibited excellence in upholding concrete marketing strategies, display uniqueness and innovativeness among offerings, convey clear messages to its consumers, and drive distinctiveness.
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With profound expertise and competence in Brand Management, Project and Portfolio Management, Business Strategy, Brand Journalism, Marketing Communications, amongst others, Otegbayi’s experience spans over two decades of professionalism in building brands and driving sustainable growth for businesses.
She is known to have nurtured some of the most consumer-centric campaigns for Peak and Three Crowns during her tenure as the company’s innovation manager, marketing manager, and head of shopper marketing.
In 2017, she was listed among the top 50 Marketing Communication Professionals in West Africa and received the award for Outstanding Woman in Marketing in Nigeria.
In 2018, she was honored with the Marketing Thought Leader Award.
The cerebral amazon is a member of the Advertising Practitioners Council of Nigeria (APCON) and a Fellow of the National Institute of Marketing of Nigeria (NIMN).
She holds a Master’s degree in Public and International Affairs (MPIA) from the University of Lagos; an MSc in Global Marketing from the University of Liverpool; and a Certificate in social media marketing from Northwestern University, Illinois, USA.
