Diamond Bank last week in Lagos kicked off the campaign for the Season 8 Diamondxtra promo with an upward review of the emolument that would be dished out to consumers.
Aishah Ahmad, Head, Consumer and Privilege Banking, while providing some information on the promo, said that principally it was meant to promote savings and reward loyal customers, with over N4B and 4000 people benefiting from the scheme so far. She said that her organization is proud that the promo is in its 8th season.
On his part, Osita Ede, Head Mass Marketing, said that when the campaign started in 2008, it was SavingXtra but was changed to DiamondXtra in 2013, disclosing that 1085 customers would benefit from the over N600 million up for grabs in the Season 8.
He also said that the number of winners that will emerge in the monthly draws has increased to 15 customers as against 12 that were rewarded in Season 7. “Every month –end, 13 customers will win N1million each, a customer will win N2million and the luckiest customer will win Salary for life, N100, 000 every month for 20 years.
He further stated that one of the additions for the Season 8 is regional quarterly draws in five zones of North, South-East, South-south, Lagos and West and in each of the regional draws, 41 customers will be rewarded with 30 customers winning N500,000 each, 10 customers winning 1m and the luckiest in that category winning a brand new SUV.
“In addition to the monthly and regional draws, three special draws will also be held to celebrate various mile stones during the year. The first special draw will take place in January 2016 to celebrate the New Year and 30 lucky customers will be rewarded with N1m each. There will also be a special draw for Diamond Woman, this season where ten female’s customers will be rewarded.”
After introducing the Season 8 campaign, past winners of salary for life and a million naira, narrated how they received the good news and how it has impacted on their lives and that of their family positively.
