A Fast Moving Consumer Good (FMCG) company, Denna Rossi Limited has introduced some variants of fruit drinks into the Nigeria juice market made up of the Ivana fruit juice, Shappe fruit drink, polar water, Adelisa wine and Ibiza cocktail (red and white) described by the company authorities as the first choice of the health-conscious people.
According to Ifeanyi Nihe, Head of Marketing/Corporate Services of Denna Rossi Limited, , the company is assuring the consuming public of its determination to deliver the products through massive investment in latest technology that helps to address the needs of a growing health-consciousness among Nigerian fruit juice consumers.
Denna Rossi’s Ivana Fruit Juice is a rare blend of the best of Nigerian and imported fruit juices which is a 100 percent premium fruit juice product that can attain the status of market leader and capable of winning awards. The two fruit juice and drink do not contain any preservatives, no colourants and no added sugar.
The company’s manufacturing facility is located at Km 4 PH/Aba Expressway Oloki Uzuaku Abia State with the most advanced packaging technology provided by its foreign technical partners ensure that the Denna Rossi brand in its products retains the goodness of fruit and provide the essential vitamins and nutrients to consumers.
The products come with more attractive packs designed to give more impact and to focus more on brand elements. Relying on consumer insights, its products are packaged in easy-to-open formats that are a huge delight to consumers and also enhance the taste of the products, which come in different flavours.
The company is a manufacturer of healthy products, fruits and still soft drinks and water that are quality-assured to the local market to the best of international standards with the health consciousness of consumers at heart which overall purpose is to enhance family health care.
Denna Rossi brand is synonymous with daring, innovative and compelling health care experiences that go far beyond mere healthy products. Its products are daring, innovative and sensational and excite the people’s taste. The products’ tastes reflect the momentum, romance and excitement so inherent in the brand.
Plans are on to officially launch the Ivana and Shappe range of products into the market very soon, even as the company plans to above the line (ATL) and below the line (BTL) channels of communication to promote these products.
Denna Rossi Limited has commenced a functional campaign strategy to communicate the reality of the 100 percent fruit juice content of its flagship brand to consumers to enable the brand sustain its quality image and be more assessable to the generality of consumers.
The chief executive, Ifeanyi Nwafor revealed that the quality of the company’s products is constantly monitored to ensure that the company meets the customer’s exact requirements.
MIKE OCHONMA
