It was exciting moments for retailers of Dangote Cement as the management of Dangote Cement Plc at the weekend redeemed the prizes won by the customers and splashed them with thousands of cement bags and branded containers worth N480 million in the on-going Dangote Cement Retailers Bonanza, season two.
No less than 10 retailers who have emerged as star winners from the Company’s West region claimed their prizes at the weekend with some going home with 1200 bags of cement with 40 ft container and others winning 600 bags with 20 feet containers.
Leader of the team, Funmi Sanni, the West Regional Sales Director, said the decision to take the products to the retailers in their respective place of trade was to prove that the bonanza was not a fluke but real and that no sacrifice is too much for the Company to bear for its retailers.
She explained that the Dangote Cement management designed the bonanza to reward it’s loyal retailers and help them shore up their businesses, saying this is why it has also included containers in the winning package.
Said Sanni, “We are passionate about the wellbeing of the businesses of our retailers because together with our distributors they make our own business to thrive and this is why the company thought of a way to reward them, motivate them to sell more. Only Dangote can do this in this sector, no other company. We are always a trail blazer.”
On how the retailers won, The Regional Director explained that all they need do is to buy up to 300 bags and collect a coupon, fill it and drop in the designated collection box. Every week a draws are held to select star winners. Anyone could win the 1200 bags, 600 bag and certainly everyday some people win 10 bags of cement as consolation prizes.
The first star winner last week from the region was Ganiyat Abiola of Buthayna Nigeria Ltd whose place of business is the popular Mararaba market in Ilorin. The Company held a long procession from its Olorunsogo mega store with the trailer load of cement to offload to the winner. Her winning is estimated at editor to cost N4m million
Six star winners who also won in Benin and Auchi took delivery of their products and containers in the Edo State Capital. A winner, Nora Omolara said his winning is a challenge to other retailers in Edo
Anthony of Goodness and Mercy Company said he got to know about the promo about one month ago and decided to give evidence it a trial by submitting his coupon. “I was pleasantly jolted when I received a phone from the Dangote Customer Service desk informing me that I have won in the promo.”
