Celebrity Services Africa (CSA) a global communications, events and talent agency as part of its strategy to deepen presence across Africa has announced the opening of a new office in Lagos, Nigeria, adding to their network of offices in Cape Town, South Africa and Beverly Hills, USA.
The company which has had a strong presence in Africa working on major strategies with such clients as Johnnie Walker (including the much talked about Lekki Bridge “Walking Man” New Year’s Eve social media stunt), Ciroc Vodka, the All African Business Awards, Carlson Rezidor hotels and Airlink airlines.
Davin Phillips, communications executive director, CSA said the opening of the Lagos office will present Nigerian and pan-African companies access to the company’s high level capabilities and global experience.
Heading up communications for the Nigeria office is Ijeoma Ndekwu, an award-winning lifestyle journalist and brand relationship builder who specialises in designing strategic integrated campaigns that support enterprises as well as start-ups to innovate, accelerate and grow.
Davin Phillips, communications executive director, CSA while speaking about this new move said the agency is excited to have Ijeoma join the CSA family as they grow their global and African reach.
Phillips observes that Ijeoma is uniquely positioned as a Nigerian media specialist who will be a key partner in Nigeria as the company roll out new digital platforms and escalate communications and talent divisions for work in the luxury brand and entertainment sectors on the continent.
According to him, “We are entering an exciting new chapter where borders are being overcome through digital media and a Millennial-driven culture with the result that consumer power is growing exponentially. Ijeoma joins a team with global expertise as part of our growth in West Africa and intention to create an African entertainment marketplace.”
“I am excited about the new capabilities and capacity which CSA will offer Nigerian companies. At the same time we will be able to present local and multi-national companies with resources and a pool of talent from around the world working on a variety of projects,” says Ijeoma who has executed various campaigns and strategic partnerships for a number of SME’s, Government agencies and international corporations in Nigeria.
A graduate of Global & Integrated Marketing Communications from the American University of Paris, France, Ijeoma began her career as a fashion & lifestyle journalist with BellaNaija.com, Africa’s leading Entertainment, Fashion & Lifestyle website and subsequently became the Style Editor-at-Large.
KELECHI EWUZIE
