Champion beer is gradually evolving into a dominant player in the beverage industry, having a firm grip on the home market, Inalegwu Adoga, the Managing Director of the company, has said.
Adoga made the remarks during an exciting consumer engagement event tagged “Drink & Win,” held at Bae Arena in Uyo, Akwa Ibom State.
The event, which drew thousands of enthusiastic consumers, was aimed at rewarding loyal customers and reinforcing the company’s deep connection with the people of Akwa Ibom.
“Well in the last two years, to be specific, last year we increase our revenue by 64.5% over the previous years. We posted N7bn in 2023 and N21bn last year and then also increased profit after tax by 121 percent.
“Our shareholder equity almost increased by over 1bn. Our earning per share increased from N5.10k to N9.00 to give you a sense of our financial performance. Last year was very good for us and this have not happened before”, he said..
On the inspiration behind the Drink and Win Bar Activation Promo, the MD emphasised the company’s firm grip on its home market and the importance of maintaining visibility and dominance in Akwa Ibom.
“It’s necessary to make statement of dominance as we are elevate our game and optimize our momentum,” he noted.
He described the event as the beginning of a series of mega activations, noting that the initiative would be extended to other selling districts within the State to deepen brand visibility and consumer engagement.
“Our product leadership in Akwa Ibom cannot be contested. Champion is the official beverage of Akwa Ibom State. We are sincerely touched by the loyalty and support of our customers who desire to have the one-way format because of its convenience to take away.
“Right now, our can formats are in the market to the satisfaction of our esteemed consumers who remain the heartbeat and compass of our business,” he said.
Adoga also underscored the company’s commitment to environmental responsibility and operational sustainability.
“May I officially announce that we are also going solar and green soon because of our eco-friendly core values and care for mother earth. While it is no brainer going solar will cut the cost of our production, our primary objective is to sufficiently decarbonize our operations because it is the right thing to do to curtail environmental pollution and save planet earth for generations to come.
“Champion Breweries has done remarkable well in the market. In the consumer food sector in which we operate, we are the only brewery company which have done remarkable in these past years”, he added.
