Baobab+ has rebranded to Izili, marking a new phase in its expansion strategy following investment from BioLite and Norwegian development finance institution (Norfund).
According to the company, this announcement reaffirms its role as a last-mile distributor dedicated to extending affordable solar power and digital connectivity to underserved communities across Africa.
Kolawole Osinowo, CEO of Izili Group, said the change in identity follows BioLite’s acquisition of a majority stake in April 2025 and signals a renewed focus on delivering end-user impact.
Osinowo stated that the new name embodies innovation in distribution, steadfast inclusion and tangible impact.
The announcement comes as energy poverty remains a defining issue across the continent. More than 600 million people in sub-Saharan Africa still lack access to electricity, according to the International Energy Agency. Nigeria, Africa’s largest economy, is the least electrified country in the world, with over 90 million people living without power.
The CEO said: “As Izili, we pledge to deepen our reach in Senegal, Côte d’Ivoire, Madagascar and Nigeria by bringing reliable energy and digital services directly to homes, small enterprises and remote markets. Our agile network of field agents ensures that products and support arrive where they are needed most,” he added.
“As Izili, we remain unwavering in our mission to energise lives and connect communities. The name Izili embodies our ambition to illuminate every home and connect every entrepreneur to opportunities. By reinforcing our last-mile network, we ensure clean energy and digital tools are truly within reach.
“Electricity access is at the centre of economic and social progress. It drives productivity, learning opportunities, and connectivity. That is the impact we are scaling through Izili.”
Formerly Baobab+, Izili is a purpose-driven last-mile distributor of solar energy systems and digital tools in Africa. Since 2015, we have empowered over 2.5 million people through accessible financing and hands-on support, ensuring that clean energy and digital solutions reach even the most remote communities.
