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Lifestye

November Gen Z Pick: From views to paychecks: Is streaming sustainable in Africa?

Live streaming is gaining significant momentum in Africa. From YouTube Gaming to TikTok Live, an increasing number of African creators and celebrities are going live, connecting with fans, and even…

1 Min Read

The dual effect of social media on Gen Z: Empowering or draining?

Gen Z sees social media as a strong tool for building confidence.…

6 Min Read

Gen Z is less about conformity and more about crafting a personal identity

When considering footwear choices and thrifting habits, BusinessDay's survey results show that…

8 Min Read

France boosts Nigeria’s creative sector with increased investments

In strengthening its economic ties with Africa’s most populous nation, France is…

5 Min Read

Opinion

Building a digital-first economy: The pathway to Nigeria’s $1 trillion GDP goal

Nigeria, often described as the "Giant of Africa," once held…

Marketing perspectives in 2026: The forces shaping demand

Every organisation must understand that demand…

Youth and the Green Economy revolution

The next billion-dollar ideas will be…

Africa’s AI boardroom crisis: Closing the governance gap before it costs you

Boards rarely fail because they lack…

Why the fashion economy deserves policy attention

Fashion is often dismissed as surface…

Beyond the university degree: Why Africa needs new pathways into work

In Nigeria, and across much of…

The refinement of security and immunity for leaders in Nigeria

Nigeria today labours under a quiet…

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