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Personal Branding

Brand Differentiation: Master Key to Increased Market Share

The period between the 60s and 80s is largely regarded as the ‘Golden Age of Advertising’. During this period, brands leveraged the mass media, and built characters round their products…

4 Min Read

If Sentiments Was A Product, It Is Made In Lagos

Every generation has a poster child for an ideology. The Boomers and…

3 Min Read

I’m ready to pitch myself for opportunities; how do I start?

In my last BD Weekender article, I shared the backstory of the…

8 Min Read

Opinion

Building a digital-first economy: The pathway to Nigeria’s $1 trillion GDP goal

Nigeria, often described as the "Giant of Africa," once held…

Marketing perspectives in 2026: The forces shaping demand

Every organisation must understand that demand…

Youth and the Green Economy revolution

The next billion-dollar ideas will be…

Africa’s AI boardroom crisis: Closing the governance gap before it costs you

Boards rarely fail because they lack…

Why the fashion economy deserves policy attention

Fashion is often dismissed as surface…

Beyond the university degree: Why Africa needs new pathways into work

In Nigeria, and across much of…

The refinement of security and immunity for leaders in Nigeria

Nigeria today labours under a quiet…

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