In a renewed fresh marketing strategy targeted at increasing its sales by 200 percent, Germaine auto dealership has lowered the retail price of the Toyota Yaris automatic transmission fabric seat from the previous N8.25m to N7.9m.
Other models that have Toyota Conquest 1.6-litre automatic transmission fabric seat retailing for N10m as against the former N12m price tag.
On the other hand, the Toyota Corolla 1.8-liter automatic transmission fabric seat previous retailing for N15.5m now goes for under the current promotional offer of N12.990m.
While the Avensis automatic transmission fabric seat retailing for N21.5m before now goes for N15.5m under the present dispensation, that higher version Avensis automatic transmission offered as leather seat now retails for N19.5m as against the previous N23.5m. Toyota Prado 2.7-liters, automatic, fabric seat is at the moment N33m as against normal showroom price of N38.5m.
Toyota Prado 2.7 automatic, leather seat retailing for N42.5m before is now N38m representing N7m difference. The Hilux 4-Wheel drive DC P SS Premium Package can now be purchased for N17.5m as against the shop price of N20m.
Other promotional price slash are Toyota Hilux 4WD DC automatic, P SS Premium Pkg retailing for N21.7m before the promo can now be purchased for N19.5m, even as the Hiace highroof manual has its price dropped from N26m to N25.5m
Similarly, the Hiace high roof price is now N25m as against its former price of N26m. Toyota Hilux 4WD manual was lowered by N1m difference from N18.8m to N17.8m while that of the Hilux 4WD Shell manual transmission current promotional price is N18.5m away from the previous showroom price of N19.5m.
In a chat with BusinessDay, Sandra Prince-Ekwueme, customer service manager, Germaine Auto Centre while speaking on behalf of the dealership told our reporter that the campaign which started last month and now extended for another one month is special promotional sales package targeted at increasing the sales of the selected Toyota models by 200 percent.
While she declined to disclose the level of the buying public response to this campaign, she simple said that the Germaine Toyota dealerships spread across the country have been been receiving enquiries from as ‘as many prospective customers’ as possible since the promotion started.
Asked if the dealership have enough spare-parts inventory, the technical capacity and tools to take care of after sales service needs of its customers, Sandra Prince-Ekwueme answered in the affirmative, adding that Germaine Auto Centre is ever committed to ensure and enhance the satisfaction of its customers through quality after-sales service back-up at reduced cost.
MIKE OCHONMA
