Cadbury Nigeria plc, a leading cocoa beverage company, has reiterated its committment to providing consumers maximum satisfaction with the re-launch of its new revolutionary Bournvita jar.
The new giant Bournvita jar, unveiled recently, has been redesigned and infused with more nutrients to appeal to consumers, as the company hopes to exceed its position in the market by meeting consumer needs with innovative solutions.
According to Bala Yesufu, director, corporate and government affairs at Cadbury, the company has left no stone unturned when it comes to consumer satisfaction and quality.
“We are committed to ensuring that our consumers get not only the highest quality in products but also improved satisfaction and value for money. We have continuously evolved along the developments, needs and trends that shape our consumer demand. That is why we are constantly providing and creating innovative improvement, and the re-launch of all-new Bournvita is one of them,” Yesufu said.
Yesufu explained why the company had not ventured into bottled water production or seasoning, as many had frequently asked, disclosing that the company had plans to introduce other brands in no distant time.
“Water is not within our global portfolio. So, we cannot introduce it. We believe that from the global portfolio, we should be able to introduce some other brands like biscuits. If everything works well, we are likely to introduce biscuit plan before the end of this year,” he said.
He also spoke about the distinctive features the new Bournvita possess, saying, “The new Bournvita pack is indeed revolutionary as it is borne out of evolving creativity and ergonomics. The content has been re-engineered to deliver more in terms of nutrients, value and all beautifully packaged to appeal to demands and desires of our consumers while maintaining the strictest standards the brand is known.”
On what consumers should look out for in the new pack, Uche Nwalie, brand manager, cocoa and beverages at Cadbury, said nothing but the best, as “consumers should expect added value and improved satisfaction that comes from not just the new pack but also the product itself.”
For those wondering what’s so special about this new Bournvita brand, Nwalie said, “Our designs are modern, exciting and aligned with the global portfolio. The shape of the jar is handy so we can connect to our target audience who are mothers and children.”
