In its bid to help advertisers more effectively measure digital ads, Nimbus Media Limited, a leading provider of out-of-home digital advertising in Nigeria, recently unveiled the latest version of its electronic digital advertising board, a 75 inches free standing double-sided LED screen at the Ikeja City Mall in Lagos.
The new device features a Content Management Software (CMS) solution, an application used to create, customize, and manage information such as still Image and video advertisement on a digital signage screen.
Tayo Osikoya, The Managing Director, Nimbus Media Limited, revealed that one of the unique features of the device is that it has the capacity to measure the amount of audience that views the adverts displayed on the screen with the surveillance cameras attached on the board.
“Prior to the launch of this device we have received some feedback from our clients concerning the numbers of reach for their adverts in order for them to have some degree of measurability, now we are glad to have a device that helps our clients measure the reach of their sponsored posts on the digital screen” he explained.
Tayo stated that the software technology introduced into the board allows the device to gather key information about audience: number of viewers, their gender, age group, emotions and attention time.
“Social media has been a major competitor with other traditional advertising media because it displays the numbers of views, clicks, likes and shares which makes it possible for the clients to measure the reach of their running adverts.
“In addition, the device allows brands strategically place their advert content on the screen in order to fit a specific target audience as it can choose the duration, time and period it wants the adverts to run, amongst several others.” He added.
Tayo further explained that the new technology will help advertisers to get more value for their spend. “We are working towards expanding and introducing new technology such as, touch screens and other technology that provide better services and reach for our clients and audience”
