Nigerian entrepreneur and group managing director and Founder of Luova Group, Tosin Obembe, has been rewarded for his entrepreneurial strides in the Nigerian business ecosystem following successful campaigns in marketing communication.
Obembe was recently honoured as one of the recipients of the 40 Under 40 Nigeria award for 2025. The award ceremony, held in Lagos, celebrated young visionaries who are redefining industries and driving meaningful impact across Nigeria.
“This recognition is not just mine; it belongs to my team, our clients, and everyone who has supported the Luova dream. From trusting Tobems Production to deliver cinematic-quality campaigns, to working with Trois-Sitini on data-driven growth solutions, and building Tash Studios into a global talent hub, this award is for all of us,” Obembe stated.
The recognition highlights Obembe’s exemplary leadership, consistent business growth, and outstanding contributions to the creative and business landscape, cementing his place among Nigeria’s most dynamic young leaders shaping the nation’s economic future.
The 40 Under 40 Nigeria awards celebrate innovators, trailblazers, and young leaders across multiple industries who are shaping the country’s future. Obembe’s recognition underscores Luova Group’s commitment to innovation, excellence, and transformational impact within Nigeria’s business ecosystem, the statement said.
“I am also grateful to the 40 Under 40 Nigeria team for this honour, which serves as a challenge to keep striving for even greater impact,” Obembe stated in his acceptance remark.
Over the years, Obembe has championed a collection of campaigns and brand storytelling for creative companies across Africa and beyond through Luova Group. According to him, some of the notable projects include the Hilda Baci Cookathon, YouID Conversion Drive, Tecno & Nigerian Idol Season 9, Tecno & BBNaija collaborations, the Tecno Camon 40 Campaign, and Stacked December, among others.
He disclosed that the initiatives were executed through Luova’s subsidiaries, including Tobems Production – a premium production hub delivering cinematic-quality campaigns; Trois-Sitini, which is a growth marketing agency, and Tash Studios – a contemporary talent and influencer management company.
