Umair Shahzad, Director – Commercial, Marketing & Strategy – MEA at Staney Black & Decker. Nigeria is a key market for the company. Stanley Black & Decker, a global operator in tools and home appliances.
Shahzad said this at a dealer conference in Lagos recently hosted by Naija Home Automation, who are the authorized distributor and service partner for Black + Decker appliances in Nigeria.
The conference where the company showcased their product offering brought together key partners, distributors, and industry stakeholders from across Nigeria, to experience the latest innovations in Black + Deckers consumer appliance range.
“We are excited to host our esteemed dealers in Lagos and reaffirm our commitment to delivering quality, reliability, and innovation. This conference is an important platform to collaborate, share knowledge, and drive mutual growth”, Shahzad said
The conference aimed to strengthen relationships with valued dealers, provide in-depth product demonstrations, and share strategic insights into the evolving Nigerian market. Attendees interacted with the Stanley Black & Decker team, participated in hands-on workshops, and explored the company’s newest offerings in kitchen and home appliances.
Highlights of the event include: live demonstrations of Black & Decker’s latest appliances, interactive sessions on market trends and consumer insights, networking opportunities with industry leaders and recognition of outstanding dealer achievements
The conference underscores Stanley Black & Decker’s dedication to supporting its partners and expanding its footprint in Nigeria’s dynamic appliance sector.
