LG Electronics has unveiled veteran Nollywood actor and TV personality Richard Eyimofe Mofe-Damijo popularly known as RMD as brand ambassador in Nigeria.
RMD, the epitome of style and trend, will be highlighting the brand’s philosophy in its new campaign.
The unveiling was held at the company’s Lagos office in Lekki, Lagos.
Hari Elluru, head of Corporate Marketing Division, LG Electronics West Africa operations, said that the brand appointed RMD as its ambassador because of his style, dexterity, which resonate with the brand essence of OLED TV.
He noted that the company was optimistic that the popular actor would use his wide range of connections and professional experience to market and give the product the needed leverage.
“If you want to own the best TV that boasts superior picture quality with vibrant, natural colors and infinite contrast, you should seek out an OLED TV,” Elluru said.
Also speaking at the ceremony, Mike Ahn, General Manager Home Entertainment TV Division, LG Electronics West Africa Operations, stated that the LG OLED TVs are better because they light up pixel by pixel, stressing that they don’t have a backlight.
According to him, “So when you see black areas of the screen, they’re as black as possible. This means excellent contrast perfect for darker scenes. LG OLED TVs have individual self-lit pixels that create infinite contrast and the Perfect Black. You can see the richness in colors, and all the small details and textures revealed in every scene. Self-lit pixels ensure better image quality for HDR gaming, and its fast response time lets you take full advantage of G-SYNC compatibility.
He further noted that aside from the stunning picture quality, a self-lit pixel also offers an equally great view from wide viewing angles.
Read also: LG Electronics adds signature OLED 8K in 2020 TV line up
“With self-lit pixels, LG OLED TVs come with a slim design that complements every home interior. See the paper-thin, futuristic design that goes beyond all expectations”, he added.
Speaking on the ambassadorial endorsement, Mofe-Damijo expressed gratitude to LG for finding him worthy to be the company’s ambassador, stressing that he always admired LG Electronics as a premium brand particularly its series of television which outsmart other TVs in its category.
“I never thought I could be a brand ambassador for the same TV I admire most,” Mofe-Damijo said.
When asked what the nature of his ambassadorial job entails, he said it was to lift the brand, noting that he was optimistic that he would add value to the LG OLED TV brand.
According to him, “My job is simple and that is to live the brand and live my life as I have always done. I hope the world will see the brand through me indeed and more so move on to add significant value to LG OLED TV in the coming years.
“LG is deeply committed to its customers’ desire for beautiful products and will continue to pursue innovative design that delivers new value and exceptional user experiences”.
LG continues to establish a strong foothold in the OLED TV Market with impressive sales. LG once again demonstrated its product design prowess with a grand total of 19 accolades at this year’s Red Dot Design Award, including the Best of the Best honor for its 65-inch GX Gallery series OLED TV (model 65GX).
Richard Mofe-Damijo remains a man of many passions as he constantly pushes the boundaries for personal progress deep into his golden years.
LG’s 2020 OLED TV line range from the CX, GX, WX and ZX series. LG GX and ZX OLED TVs are the company’s latest 4K and 8K HDR TVs respectively with eye comfort and excellent display features. With deep learning algorithms, LG’s α9 Gen3 AI Processor analyses the on-screen content to deliver content as its most immersive.
All adjustments are automatic, enhanced for the ultimate picture and sound, to make every viewing a spectacular on.
