Kantar Nigeria, a subsidiary of Kantar—the world’s foremost marketing data and analytics company has unveiled its enhanced suite of business solutions and AI capabilities to both new and prospective clients in Lagos.
Opening the event, Eddington Danda, Country Head , according to a statement traced the company’s journey across Nigeria and Anglophone West Africa, emphasizing Kantar’s ongoing evolution and integration.
“The Kantar Nigeria story is one of continuous evolution, integration, and upscaling our solutions—from research to analytics, sustainability, consulting, and AI-powered insights that bring the best of our global expertise to the Nigerian and West African markets,” Danda remarked, reflecting on the strategic positioning that enables brands to thrive both locally and regionally.
The event also featured a presentation of Kantar’s acclaimed Africa Life report (The Plate, The Pocket and The Platform) by Stacy Saggars, Commercial Growth Director for Africa, Kantar and Kene Esiobu, Customer Experience Lead, Kantar Nigeria.
The study, according to the statement sheds light on consumer behaviours and values across Africa, revealing a strong alignment around creation, creativity, community, curiosity, and culture. Organisations can harness these core values through five actionable pathways outlined in the report to achieve success throughout the continent.
A panel discussion on creativity, innovation, and resilience in Nigeria’s ever-changing market concluded the session. Moderated by Fred Ubanemhen, Domain Lead, Qualitative at Kantar Nigeria, the panel featured insights from industry leaders (Bukola Akinpelumi, Experienced Consumer & Marketing Insights Lead (Ex-Unilever); Tomijogun Ogunlesi, Divisional Head – Brands, Communications, Content & CSR, Interswitch Group; and Ivan Moroke, CEO, Kantar South Africa).
The statement said Ivan Moroke captured the spirit of the conversation with a powerful statement on the essential role of creativity and innovation for brands aspiring to lead across Africa – “Creativity & innovation is the silver bullet of meaningful difference, which then drives brand growth and, in return, business growth.”
