People are always trying to make a quick buck. However, such desire for financial success doesn’t mean everyone is willing to put in the time and effort to invest, learn, and build a sustainable business.
What many people fail to understand is that you only get out what you put in, both in time and effort.
Jackson Lintz, the latest partner in HighKey enterprises established by his brothers Jordan and Luke, says he’s often asked how the HighKey brand managed to bring in millions of dollars in revenue so quickly.
Jackson says the answer is simple: they didn’t.
If there’s one thing that Jackson learned best from his brothers, it’s that fast money is never a good reason to start a business. The three brothers had to invest millions of dollars into their company’s branding before achieving the financial success that HighKey enjoys today.
“HighKey has heavily invested in branding not just for our clients, but also for ourselves,” says Jackson.
“We spent the time and money it took to grow multiple HighKey social media accounts. Now we have hundreds of thousands of followers, and some handles have almost reached a million followers.”
HighKey’s success story is the epitome of spending money to make money. As a company that specializes in online branding and social media management, the firm had to prove that it has the credibility to offer such services by improving its branding.
“After all, if we didn’t invest in our brand to excessive degrees, we could never ask our clients to do the same,” says Jackson.
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Thanks to the massive online presence they gained from investing in their brand, HighKey customers perceive the group of companies as very trustworthy and valuable. The word ‘investment’ can carry a stigma, but Jackson and his brothers are able to convince their clients to drop these negative connotations and invest in their branding.
The main tool that the Lintz brothers use to expand HighKey’s reach and reputation is influencer/celebrity marketing.
HighKey believes that the appeal of influencer marketing will transcend other social media trends and will continue to be used by businesses to build and maintain their online brand. So they invested heavily in this market segment not just for their clients, but also for themselves.
Jackson’s brother Jordan leads this part of the business through closing multiple deals with famous celebrities to run Instagram campaigns.
Some of the famous names that HighKey has tapped for clout include Trippie Redd, Rich The Kid, and Bhad Bhabie. Their investment in influencer marketing worked like a charm so much that they built an entire company called HighKey Clout, dedicated to running Instagram giveaway campaigns that proved profitable for their expansion.
Aside from investing in social media campaigns, HighKey also focuses on creating entertaining and educational content over multiple platforms and especially on their own website.
HighKey has published stories not just about their clients but also about themselves in established platforms including Forbes, Disrupt, and Entrepreneur. In doing so, they continue to build their reputation as one of the fastest growing online branding companies in the world.
After teaming up with countless celebrities, offering full-service brand management to hundreds of clients, and selling professional websites almost faster than they can create them, the Lintz brothers continue to play for longevity instead of sitting back and collecting paychecks.
“The core of our business is building solid relationships with trustworthy people – something that does not happen overnight,” explains Jackson.
“During my first year in HighKey, I didn’t make any money because I chose to reinvest everything back into the company to scale up.”
Jackson is a firm believer that getting wealthy quick is not the proper motivation to start any business. For the latest partner in the HighKey empire, the goal should be to invest enough time and money to build a company that will keep paying dividends in the long run, not the foreseeable future.
He also believes that with this much preparation and investment, backup plans are no longer necessary. The youngest Lintz acknowledges that things could go wrong, but he believes that trusting one’s gut and doing the work will get you out of any rut.
This mindset has attracted long-term clients to HighKey that are continuing to be satisfied with their partnership because of their ability to bring consistent value year in and year out. Having loyal clients is beneficial, especially since it helped them weather the storm that was the COVID-19 pandemic in 2020 and continuing into 2021.
Investing wisely and heavily in their business right from the get-go has allowed HighKey to enjoy the level of success it is experiencing today. It has also given them more opportunities for growth and innovation.
The company’s achievements and massive growth also prove just how valuable it is to invest heavily in online branding as early as possible.
