In a bid to deepen engagement with children, CWAY Food & Beverages, through its flagship fruit milk drink’ Nutri-Milk Superkids, hosted a spectacular Children’s Day party on May 27th, 2025, at the Silverbird Galleria, Victoria Island, Lagos.
Themed “Cheers to our Superkids!”, the event was a full-circle experiential activation that reinforced the brand’s commitment to not only nourishing young minds but also celebrating their brightest moments.
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The event attracted children from schools across Lagos who were treated to a magical blend of entertainment, education, and unforgettable memories—all underpinned by the brand’s enduring slogan: “Smart Drink for Smart Kids.” This year’s event was a purposeful gathering that echoed Nutri-Milk Superkids’ nutritional promise, particularly its inclusion of DHA, an essential nutrient for brain development.
Speaking at the event, Adam Olaleye, Acting Brand Manager Nutri-Milk on behalf of Rohit Prakash, Marketing Director of CWAY Food & Beverages, in a statement emphasized that the gathering was more than just another corporate Children’s Day celebration: “At CWAY, we view children not just as consumers but as our present-day champions—full of promise and potential. Nutri-Milk Superkids was created not just to nourish the body but to spark joy and stimulate the mind”
Olaleye said. “With the inclusion of DHA plus in every bottle, we are giving kids the cognitive support they need. And with events like this, we’re building the kind of brand memories that last a lifetime. Every child here today is a Superkid, and this is our way of saying we see them, we honour them, and we cheer them on.”
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For Funso Elubeku, Deputy General Manager (Marketing), represented by Maxwell Igba, Brand Activation Manager for Nutri-Milk, “the Children’s Day event was another milestone in CWAY’s ongoing strategy to build emotional resonance with children and parents alike, thus, we are deliberate in how we build this brand”
Major key highlights of the day, according to the statement, were the presentation of special recognition and prizes to winners of the Nutri-Milk Superkids Social Media Challenge, a digital contest that invited parents to share proud and playful moments of their children online.
