Blue Band, a leading consumer brand, has announced the winners of its N5million ‘Spreading Smiles’ initiative – a campaign to support poor Nigerians to cushion the effect of the COVID-19 pandemic
The Spreading Smiles initiative, which aimed at rewarding 100 disadvantaged families across Nigeria with a cash benefit of N50, 000 each, involves the participation of the brand consumers, presenting them with an opportunity to nominate a family in need.
The process required that for every Twin Tub Pack of 250g, 450g, or 900g purchased, using a code provided on each pack, consumers got the chance to nominate a family that they believed would benefit from financial assistance.
“We are glad about the outcome of the campaign, as it has further demonstrated our commitment to helping parents grow healthy and happy kids,” said Francis Afoani, head of Marketing, Upfield, West Africa, during the announcement.
“Months after, the economic impact of the Covid-19 pandemic is still being felt, and we owned the responsibility of providing a solution, particularly to disadvantaged families,” Afoani said.
“We are proud that with the active participation of our consumers, we have been able to support these families,” he added.
Also, Titilope Reju, brand manager, Blue Band Nigeria, said that the campaign impact has been positive, noting that the brand is concerned about families that have been badly impacted by the pandemic while presenting an opportunity for its customers to make a difference.
“The goal of this campaign was to spread smiles, and we are pleased with the outcome. With over one thousand entries, the selection criteria for the final 100 were based on frequency, as well as a system generated application for random selections, ensuring every entry had a fair chance of participation,” Reju said.
“We congratulate all 100 families and know that this cash reward will go a long way in aiding their nourishment and wellbeing,” he said.
With its specially formulated, great-tasting, and nutritious products, Blue Band Nigeria continues to make it a priority to help parents grow healthy and happy kids.
