…reflects new vision, true potentials
Blackstone Capital has transformed into 4Stone Capital Limited to reflect its new vision and growth prospect. This new identity was revealed on Tuesday in Lagos during the premier business summit and launch of 4Stone Capital Limited.
The company noted that 4Stone Capital Limited retains the full complement of Blackstone Capital employees and all other resources, “and would continue to maintain its excellent customer service whilst leveraging on increased capitalisation and diversified offerings to enhance value propositions to customers, especially small and mid-sized businesses”.
“Our new brand reflects our new vision and true potentials, as we expand the scale and scope of the business to better create value for all stakeholders, especially our esteemed customers, whose loyalty has brought us this far. Diversifying the business to provide end-to-end financial service offerings would enable us to effectively create value for our customers, and deepen our support to SMEs and middle-income households, who we believe are the catalysts for economic growth and national development,” said Muhammed S.H. Dantoro, the Emir of Borgu, who is also the chairman, board of directors, 4Stone Capital Limited.
In line with the new vision, the Company recently diversified into insurance industry, securing the license from the National Insurance Commission to operate as an insurance brokerage firm. The new identity would consolidate on the company’s rich heritage and leverage the new vista in creating value for all stakeholders, especially clients.
Lizzie Kings-Wali, chief executive officer, 4Stone Capital Limited said, “we are optimistic than ever about the opportunities in the Nigerian market and we are effectively positioning our business to explore latent opportunities and create blue oceans. Our mission is to fill the void in the market by supporting SMEs and households through their financial life cycle whilst also creating real sector jobs and sustainable growth through our direct investment in agriculture, mining and real estate sectors”.
“Nigerian households and SMEs lack access to credit and basic financial services. Whilst we reckon the inherent risks in these segments of the market, we think the perception is overblown and we can attest to the bankability of this retail end of the market, given our asset quality metrics over the past five years. With our new brand and vision, we would be able to serve our clients across the entire spectrum, meeting their needs and growing together, through our values of mutual prosperity.
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“We are excited about the opportunities to make a difference in some of the country’s critical sectors, especially agriculture, housing and mining. We believe these sectors do not just offer opportunities for superior returns to our shareholders and partners, we are optimistic about the prospect for job creation and opportunity to support food security and ensuring decent accommodation for Nigerians across various income classes,” she said.
Yvonne Olasogba, executive director, sales and corporate services said, “We are very enthusiastic about the opportunity that our business expansion, new brand and vision afford us. It expands our horizon, scope and scale of business and ushers in stronger energy and resources to better serve our customers, as we continue to focus on creating values for our esteemed customers, whose loyalty, feedback and support remain the source of our growth.
“We are grateful to our customers and I want to use this important milestone on our journey to assure all our customers that we remain resolute on our commitment to their growth and vision. For us, we trust and customers and they trust us, it’s a mutual feeling of trust and shared prosperity. We would continue to innovate to meet your current and future needs and we would always be there with you, all through the journey, as your dependable ally of all times,” Olasogba said.
Renowned for its customer-centric values of empathy, trust, transparency and innovation, 4Stone Capital Limited has grown organically to become a leading financial service provider, supporting small and mid-sized businesses across the real sector, from manufacturing to trade, agriculture and real estate. The company has also distinguished itself through innovative offerings that address the need of the unbanked and underbanked segments of the Nigerian market.
In a bold move that reflects the vision and the values of the founders, the company started operation at the onset of the global pandemic, providing financial advisory and support to small businesses and households that were somewhat neglected at the peak of the crisis.
Growing organically to over N6billion balance sheet, the company has grown from a monoline business in 2020 to a diversified firm, focused on supporting small- and mid-sized businesses as well partnering with reputable organizations to explore proprietary investment opportunities in agriculture, mining and real estate sectors. From barely four employees, the company now has created over 30 direct jobs, grooming youths, especially women seeking to specialize in different aspects of finance, including financial reporting, risk management and financial advisory and strategy.
