As the global communications industry marks Public Relations Month this July, attention turns to the critical role PR professionals play in driving visibility for brands and individuals, especially in markets like Nigeria, where media visibility requires strategic investment.
In a LinkedIn post that has resonated with the industry, Praise Adio, a Public Relations and Communications Executive, highlighted the growing cost of visibility and how PR professionals continue to make impact-driven storytelling possible. She emphasised that, thanks to their strategic efforts, many brands and individuals are able to share their stories without limit.
“Without the concept of Public Relations, a lot of stories would go untold, but everyone and every brand deserves for their story to be told and heard. That is the drive behind what we do,” she said.
From securing earned media placements to negotiating discounted rates and amplifying brand narratives through strategic pitching, story angles and long-standing media relationships, PR professionals work behind the scenes, leveraging years of trust, relationship-building, and editorial knowledge to ensure their clients remain visible and relevant.
July 16, World PR Day, serves as a reminder of the vital role public relations plays in shaping narratives and making visibility possible. It is also a celebration of the continued partnership between PR professionals and media personnel, those who remain passionate about meaningful narratives and work hand in hand to ensure these stories are seen, heard, and valued.
Praise Adio is a Public Relations and Communications Executive with a portfolio spanning lifestyle, corporate, and individual brands. She has run campaigns for notable brands including Martini, Uncover Skincare, Heirs Insurance Group, Henkel Nigeria, Medplus Pharmacy, and several others.
