While opening its doors to the public last year, InterContinental Hotel Lagos promised the best of
hospitality service and facility offerings to its guests.
Over the weekend, the hotel redeemed the promise by introducing a reward club scheme, an innovation that makes booking seamless at the outfit from anywhere in the world.
The reward club scheme, which is in partnership with Skye Bank and Wema Bank, is a booker’s incentive programme aimed at rewarding business and relationships between InterContinental Hotel and its esteemed bookers by using a specially designed master card.
The branded prepaid master card provided freely by Wema Bank for prospective bookers is a reward card used only on point of sales (PoS) and web anywhere in the world for bookings, and without visiting anywhere, the booker receives an SMS and internet alert on any credit or debit transaction on the master card.
Explaining how a booker gets reward through the scheme at the launch of the programme at the hotel recently, Krishnar Kunar, head of sales and marketing, Intercontinental Group, said, “on every dollar that is spent from the card, the booker gets a particular point, which determines the reward.”
Globally, according to him, the InterContinental Hotel Lagos launch is the first time such rewarding scheme is happening. This is due to the fact that the hotel is keen at rewarding its customers for their patronage and to further strengthen ties with them. And Intercontinental Group is delighted to have taken such a good step, he said.
“Each booker point earned is credited directly to the card based on instruction from the Intercontinental sales and marketing group office. Based on instruction also, the corporate account is debited and multiple credits are loaded into various cards of bookers,” he said.
Chuks Iku, group head, e-channels, Skye Bank, said the partnership among the conglomerate was a clear indication that the customers will always be on the top priority list.
Just like some other companies that carry out their corporate social responsibility, Intercontinental Group has taken a bold step by partnering us, he said.
With the feat expected to improve on service delivery, the hotel is also encouraging self-service among guests and also fast tracking of payments for bookings and service without hassles, and at guests’ convenience.
At least, there is a reward for every dollar spent on the cards. The more guests use the card, the more the points that get that will eventually translate into rewards for them.
OBINNA EMELIKE
