Lifestyle banking is the provision of banking services to meet the identified banking needs of customers. By designing products and channels that support consumers in their busy lives, banks make life easy and convenient for their customers and help them carry out their transactions seamlessly.
The priorities of individuals change as they progress in life. So do their financial and non-financial needs. Similarly, some customers look at financial institutions as places to store their money, while others see them as where they grow their savings.
Modern banks identify the needs of their customers and develop products that will fit their lifestyle and taste. This paradigm shift in banking is the new order, which has brought about relationship deepening and financial inclusion.
In an effort to offer a new investment window for discerning high end individuals who value personalised services and have high taste, Skye Bank Plc has embarked on a drive to provide customised banking services for the middle class and those in the high end segment of the market. Known as the Skye Select Summer campaign for its customers across the country, campaign is targeted at the upper-middle level managers and professionals who earn a monthly net income of N750,000 and above, and those who travel regularly.
Skye Select account is the bank’s anchor current account, which offers a lifestyle of comfort and high-returns to its clients at minimal costs. The account is an individual current account designed for the discerning Priority client to deliver fast and convenient value –added services, including a wide range of loan products in an exclusive package for the customers.
The product comes with exquisite features and benefits, which are designed to ensure premium-banking service for the clients and customers. Checks reveal that those who take advantage of the summer campaign to either open new accounts or build up their existing accounts would enjoy increased earnings via interest on their credit balances, as well as enjoy discounted interest rates on personal loans.
Other benefits derivable by the patrons of the Skye Select account are free chequebook and the ability to make unlimited withdrawals from their accounts. In addition, other lifestyle benefits that customers will enjoy include exclusive discount at Hilton Hotel, Abuja; free priority pass membership as well as two free airport lounge visits per year.
Since most top professionals and captains of industry travel a lot, the bank has ensured that such customers enjoy packaged holiday tours through its Skye Travel Finance in addition to being offered fast track services in selected branches. Also, such customers are assigned dedicated relationship officers to manage the relationship. However, customers must leave a minimum of N100,000 in their accounts to enjoy the benefits on offer.
It also gives benefits and values that are specific to the lifestyles of premium customers. Some of the target audience include people who undertake frequent foreign trips, businessmen, top government officials and those who go on regular holy pilgrimages.
Markie Idowu, executive director, retail and commercial banking, Skye Bank, said the campaign would run till August 30, 2016. According to her, clients must open the Skye Select account now to take advantage of the summer offerings. She explains that the product has many benefits for customers who open the account.
“Increased earnings via interest on their credit balances, discounted interest rates on personal loans as well as free membership of Priority Pass International (the world’s largest private airport VIP lounge operator) are some of the benefits.
“Other benefits of the Skye Select account are: increased daily spend limit on the MasterCard Platinum debit card (issued for free) and the ability to make unlimited withdrawals from their accounts.
“Working in partnership with some of our discount partners such as Hilton Hotel Abuja, Intercontinental Hotel Lagos, Bodyline Gym. Skye Select account holders will also enjoy exclusive and highly discounted lifestyle benefits. Priority clients of the Skye Select account have an opportunity to enjoy real vacations by accessing the Skye Travel Finance to fund packaged holiday tours to exotic destinations like The Maldives, Seychelles, Zanzibar, in addition to being offered fast track services in selected branches,” Idowu said.
Hope Moses-Ashike
