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Raising subscriber value with Glo Cafe and Sharp Sharp e-Top

BusinessDay
7 Min Read

Since it began operations in 2003, Globacom has prided itself on being the innovation leader in Nigeria’s telecommunication space. Indeed, many of the technological breakthroughs in the industry are attributed to the network. From the Per Second Billing system to General Packet Radio Services (GPRS), 3G Plus Technology and the 4G revolution, Globacom has remained focused on its mission of availing its subscribers the benefits of technological advances to drive social and economic life.

In terms of product offering, the network has also been consistent in giving value to its subscribers. Some of the product innovations from the stable of the network include Multimedia Messaging Service (MMS), Blackberry service, mobile banking, mobile internet, vehicle tracking and prepaid roaming. The company says it is driven by the passion to always seek for new ways to delight its subscribers.

This drive was again demonstrated recently when it unveiled two innovative offerings meant to put smiles on the faces of its subscribers yet again. At a well attended media event in Lagos which also had in attendance some of its brand ambassadors, Phyno, Omawumi and Reekado Banks, Globacom announced the launch of Glo Cafe and GloSharp Sharp E-Top.

With Glo Sharp Sharp E-Top, millions of subscribers on the Glo network have been given a unique opportunity to receive eight times more credit whenever the vouchers are bought through electronic platforms.

The  offer is exclusively available to all new and existing prepaid customers who recharge their lines through electronic recharge channels like the Glo Café App and Quickteller, Automated Teller Machines, Gloworld outlets, authorised Glo dealer outlets, *805# Glo easy recharge solution, various banking mobile apps, POS terminals in select mega retail stores.

Speaking during the unveiling of the new products, Senior Manager, Events and Sponsorships, Sola Mogaji stated that Sharp Sharp E-Top Up is the company’s way of simplifying recharge processes for its teeming subscribers, adding that the benefits of recharging via E-top up are immense.

Mogaji said that “they include convenience, speed of transfer as well as security of the transaction. For example, customers can recharge at any time and from anywhere in the world. They can avoid cash transactions and hassles of looking for “change” as any amount can be purchased via E-top up whether for voice calls or data usage. Also, subscription can be made for any data package of a subscriber’s choice through the same avenue”.

He explained further that the product ensures that a subscriber, who recharges via E-top up with specific amounts, will be credited with 8 times the value recharged.  For instance, if the subscriber recharges with N201, he or she will get over N1,601 made up of N201 in his or her main account, N100 bonus airtime for calls to all networks and N900 bonus airtime to call other Glo subscribers. In addition, customers will receive 50MB data bonus for personal use and extra 25MB data, which can be transferred as gift to another Glo customer.

On the other hand, Glo Café is an integrated self-care & entertainment app. It givescustomers instant access to all Glo products and services from a one-stop single application. Glo Brand Ambassador, Olamide Adedeji, popularly called Baddo,described Glo Café as the coolest place to be with its potpourri of offers including entertainment, customer support system, products and services.

Mogaji also spoke on the uniqueness of Glo Café. He described it as one of the greatest applications ever launched in the Nigerian market adding that the key highlights of the new product include real-time voice and data balance enquiry; freedom to recharge and view recharge history with option to migrate to a tariff plan of choice; option to buy and share data bundles as well as purchase of voice bundles.

Other features according to him include access to all transaction details related to post-paid accounts such as bill amount due, last bill payments, easier access to call centre through live chat with agents without waiting in queues”.

He added that Glo Café offers Africa’s largest digital content library for entertainment with world-class gaming on the go; thousands of HD movies and videos, over 2 million songs,  over 10,000 music videos, jokes, sports and entertainment, in addition to the self-service capabilities.

Mogaji who said the biggest attraction of Glo café is the Glo Live Cast, added that “where we proudly stamp our authority as the first operator in Nigeria to launch Mobile TV (Glo live cast). Now, our subscribers can watch   live TV channels such as NTA, AIT, WAP TV and others with HD quality streaming on their  Glo mobile phones”.

The Glo Executive, therefore, called on Nigerians to make utmost use of the new products, assuring them of excellent services at all times.

The two new products offer a lot of opportunities and value for Glo subscribers. The GloSharp Sharp E-Top is not only in line with government’s effort towards entrenching a cashless society, but it is also richly rewarding for the subscriber. For just N201 recharge, the customer gets N1,608 credit plus 25MB of data.

Similarly, besides the numerous benefits available on Glo Cafe, it is a convenient tool in the hands of subscribers. In these days when almost everything is app-dependent, Glo subscribers will not worry about going to different applications to access different services. Glo Cafe offers a one-stop access to the different applications. It is like a single gateway to access almost everything the subscriber would want to do on the phone.

Like Mogaji noted, there cannot be a better time to be a Glo subscriber.

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