Vlisco, the manufacturer of premium Dutch wax fabric, popularly called Hollandais has partnered with Dana Air to give as gifts to women aboard its flights on International Women’s Day, packages which would include Vlisco’s premium Hollandais fabric.
Speaking on the partnership, Adaeze Alilonu, Marketing Manager of Vlisco Nigeria Limited, said “we are partnering with Dana Air to celebrate and reward our women for their continuous extraordinary role in building our communities and the nation, as we have done consistently in the past four years with our Vlisco women’s month award. This year, we want to celebrate even more women”.
According to her, “women are strong people. They try so hard to be successful, they put in ten times more effort than men do to get to a successful level and most times they don’t want to take the credit for this. Rather they give the credit to their husbands. We need to pat ourselves at the back and acknowledge that we have done well.
She said female passengers that boarded Dana airline on Tuesday 8th of March got Vlisco materials, adding that customers that can’t afford to board Dana airline stood the chance of winning tickets to fly Dana and those that boarded Dana that can’t afford to buy Vlisco materials, got Vlisco materials.
According to Obi Mbanuzuo, Accountable Manager of Dana Air, “Dana Air is proud to partner Vlisco to celebrate and compensate its female guests on the auspicious occasion of the International Women’s Day coming up on the 8th of March, 2016.”
Speaking further, Charles Imuzeze, Managing Director, Great Measures Media Network Limited, the Media Agency; stated that all women flying Dana Air during specific hours will got a package from Vlisco on that day, but female business class passengers got something special.
“This is a partnership between two women-friendly brands. The partnership with Dana Air is borne out of our desire to relate with an airline that has shown some level of commitment and good customer service to women’’.
Vlisco, established in 1846, is the only brand creating Dutch wax Hollandais fabric reputed for its unique designs, colours and wax craquele, all of which combine to create inspiring fashion statements for the discerning African woman.
Ifeoma Okeke
