In response to customers request for real-time information about exceptional circumstances or disruptions affecting a terminal, APM Terminals has launched a global customer alert system that enables customers to subscribe for terminal alerts via SMS or email.
Given the solution, terminals will only use the alerts function for severe issues that have clear implications for customers, including labour shortages, bad weather warnings, congestion at the port or delays with Customs clearance.
Where possible, the terminal will provide an estimated resolution time, links to further information sources – such as gate cameras or live vessel schedules – or when available, alternative solutions, such as extended free storage limits or longer gate opening times.
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According to the company, customers who register for the service will be the first to know of any issue at the terminal, with emails and SMS messages being delivered to them directly, within few minutes of the message being published on the website.
This real-time information will give customers as much notice as possible to help them adjust their schedules or take any additional action, APM Terminals says.
“Registering for alerts via APM Terminals website/alerts takes just a couple of minutes. Customers can select from a number of options to ensure they only receive applicable alerts – such as gate, rail or vessel announcements – and choose between SMS message and email. Customers can also choose to receive alerts from one or multiple terminals,” the company further says.
It listed the service available for most APM Terminals’ locations and forms one-part of a broad range of online services to include real-time container track and trace information, being developed to provide more visibility and proactive communication to APM Terminals’ customers via the company’s website.
